Innovative minds meet in IABF research colloquium


The Institute of Accounts, Business and Finance, and Business Administration held its 4th IABF Faculty Research Colloquium 2017 last November 8, 2017 at FEU Case Study Room with a theme “Building Innovative Ideas Towards Excellence in Business Research”.

In this year’s research colloquium objectives were to build a pool of research outputs that are published in hard copy and/or electronic formats, to encourage and inspire others on the IABF team to undertake their own research and to allow them to present their research outputs in local and international conferences and competitive research events. Eight (8) Business Administration Faculty Researchers and one (1) faculty researcher from Internal Auditing participated in the colloquim, namely:
AGUB, CHRISTIAN B. , ASUNCION, Eric V., CADA, Leonardo F., CUEVAS, Carolyn C., FERRER, Martita C.,
LAPUZ, Carmen B., MERCADO, Ryan Christian C., OLIVO, Shirley E., TANGPUS, Johnelyn G.,

The panel of reactors were: Dr. Edita Bunuan, Dr. Gina Suarez and Dr. Mark Tapar who gave their comments, and suggestions for possible improvement of the research.

The event was headed by research committee chairman and BA assistant program head, Dr. Marietta C. Israel, BA Program Head, Dr. Joselito P. Tem and IABF Dean, Dr. Alma V. Dela Cruz.

FEU researchers share new knowledge at 3rd SIMPI 2017

SIMPI 2017

Faculty researchers from Far Eastern University (FEU) presented new findings on the theme, Sustainability Innovation for a Better Future at the 3rd Sustainability Initiatives Case Study in Malaysia, Philippines, and Indonesia (SIMPI) in Universitas Bung Hatta in Padang, West Sumatra in Indonesia last October 3 to 6, 2017.

Dr. Myrna P. Quinto, FEU Vice President for Academic Development, delivered the keynote lecture on Internationalization of Higher Education. Dr. Quinto stressed the need for sustaining internationalization programs of universities in order to compete globally. She spoke not only on the internationalization efforts of FEU but also on the Policy Framework and Strategies on the Internationalization of Philippine Higher Education.

Dr. Marcos Valdez, FEU resident Research Fellow, delivered his paper Characterization of the Native Goats from the Province of Cebu, Central Visayas, Philippines. His study described the comprehensive morphometric analyses of native goats in the Philippines. The results are envisioned to help influence implementing policies related to the sustainable management and utilization of animal genetic resource.

On the business sustainability aspect, Rafael Paolo Ireneo, faculty member of FEU’s Institute of Arts Business and Finance (IABF) presented Performance Evaluation of Selected Toyota Dealerships in Metro Manila: DEA-SFA Approach. The study evaluated the performance of ten selected Toyota dealerships in Metro Manila from 2010 to 2014 using Data Envelopment Analysis (DEA) and Stochastic Frontier Analysis (SFA) to measure technical efficiency.

While Joseph Paglingayen, also a faculty of IABF presented his paper Market Reaction to Initial Public Offerings (IPO) Lock-up Expiration in the Philippines. The study supports sustainability by demonstrating the statistically significant negative reaction to the IPO lock-up expiration which can be a factor for the downward spiral of stock prices. His findings are expected to lessen the possible drastic impact on the stock market which may pose sustainability risks of the stocks involved.

Dr. Dennis H. Pulido, University Research Center Director and Dr. Victor T. Tabuzo, Center for Teaching, Learning and Continuing Education Director served as SIMPI’s regional and program directors. Dr. Marietta Israel, IABF Assistant Program Head for Business Administration and Professor Anabelle Verdote from the Institute of Architecture and Fine Arts also acted as conference committee members and session chairs.

SIMPI, which started in 2015, is an annual conference collaboration of three universities, Universiti Teknologi Malaysia, Far Eastern University and Universitas Bung Hatta of Indonesia. It brings together researchers, faculty members, and students from Malaysia, the Philippines, Indonesia, Australia, and India.

Research Directors from all three universities are already planning the 4th SIMPI with representatives from Saveetha University in India and Griffith University in Australia. FEU hosted the 2nd SIMPI Conference in Manila.

Sumitomo awards grant to ITHM faculty

Prof. Harold Bueno with ITHM students.

Prof. Harold Bueno with ITHM students.

FEU Institute of Tourism and Hotel Management Assistant Professor Harold Bernardo Bueno was recently announced as a recipient of Sumitomo Foundation’s “Grant for Japan-related Research Projects”.

Prof. Bueno won the grant amounting to $7,500 for his research entitled “Conceptualizing a Framework for Sustainable Farm-to-Table Tourism via Organic Farming: The Case of Japan and South East Asian Region”. A total of 66 studies were deemed eligible out of 565 submissions from different prestigious universities across Asia.

The Sumitomo Foundation is a non-profit grant-making organization established September 25, 1991 by 20 companies of the Sumitomo Group to commemorate the 300th anniversary of the Besshi Copper Mine in Shikoku, Japan. The awards are held every year continuously. The purpose is to build international understanding in Asia and Japan through research projects in various fields, to determine or help solve those problems which confront humanity. The grants shall also meet the needs of our times and be international in scope.

FEU Profs now certified marketing professionals

L-R:  Romeo Nuqui, Maria Alma Caoagdan, Paul Martin Hernandez, Alexis Marie Foronda, Paulino Ayson, Dr. Karoline Palparan, Von Kirby German, Fae Marie Abellana, Gino Garcia,  Martita Ferrer, and  John Louie Ruben.

L-R: Romeo Nuqui, Maria Alma Caoagdan, Paul Martin Hernandez, Alexis Marie Foronda, Paulino Ayson, Dr. Karoline Palparan, Von Kirby German, Fae Marie Abellana, Gino Garcia, Martita Ferrer, and John Louie Ruben.

Far Eastern University (FEU) Institute of Accounts, Business, and Finance (IABF) marketing professors are now Certified Marketing Professionals and Certified Sales Professionals of the Sales and Marketing Institute (SMI) Philippines.

According to Assistant Program Head Von Kirby German, also a certified marketer, “IABF will implement, the integration of CMP and CSP programs into the marketing courses in the first semester, A.Y. 2017-2018 allowing the business administration students to be qualified and to get global recognition in sales and marketing.’

“The exams are a validation of highly competent faculty members who are in tune with the University’s goal to produce globally competive professionals”, German added.

SMI Philippines is the premier professional body of sales and marketing practitioners in the Philippines. Through its global network and affiliates, SMI provides a dynamic forum for sales and marketing for professionals to advance their careers through certifications, research, professional development, networking, and advocacy of the highest ethical and practice standards.

With affiliates across the Asia-Pacific Region, Australia, Malaysia, Singapore, China, Russia and the United Kingdom, SMI aims to deliver world-class support to empower its members with the knowledge and skills they need to excel in the profession.

High school students attend talk on education during Spanish period


FEU Manila welcomed around 200 senior high school students from several institutions yesterday July 13, 2017. The students attended a special talk given by Mr. Roberto Blanco of The Spanish National Research Council. The topic for the day was “The Philippines in the Eyes of Spain: The Colonization of the Philippines as taught in the Spanish Basic Education.”

FEU-Microsoft certified profs train DepEd teachers


A group of Business Management and Marketing professors from the Far Eastern University (FEU) Institute of Accounts, Business and Finance (IABF) established the Advocacy and Community Extension Services (ACES) program as a way to share their expertise with fellow educators.

“As the first Microsoft Education Ambassador in the Philippines, I decided to share my proficiency in using technology in the classroom and at work,” said Von Kirby P. German, Assistant Program Head (APH) for Business Administration. APH German then encouraged select IABF faculty members to be part of the Microsoft Education Ambassador Program.

In partnership with Microsoft Philippines, ACES’ inaugural one-day seminar workshop, entitled “Financial Literacy and Teaching with Technology” last May 29, 2017 trained 28 teachers from Parañaque National High School, Barangay Hall Ligas 1, Ligas 2 Elementary School, and Newville Heights Academy.

Dr. Joselito P. Tem, OIC Associate Dean of IABF said the basic education teachers were eager to learn about financial literacy and the use of Microsoft office to enhance their teaching, presentation skills, and class record keeping.

Each participant was given a certificate of attendance from Microsoft Philippines for the Teaching with Technology workshop and another certification from FEU-IABF for Financial Literacy from Mark J. Santiago, Assistant Program Head for Finance and a Certified Financial Markets Professional.

APH German, Microsoft Ambassador, Microsoft Office Specialist, and Microsoft Innovative Educator Expert, handled the training in Microsoft Education Network, and use of OneNote and OneDrive. Training on the basics of Microsoft Word program was conducted by Alexis Foronda, full-time lecturer, and Microsoft Ambassador. Useful tools and techniques in Microsoft Excel program were presented by Maria Carmen B. Lapuz, Assistant Program Head for Business Administration and Microsoft Ambassador. Fundamentals of Microsoft Powerpoint program was discussed by Rey Parcon, full-time lecturer and also a Microsoft Ambassador.


“Thank you FEU for sharing your knowledge and expertise on using Microsoft Office in our work. We’ve learned a lot. We hope that there will be more trainings like this in the future,” shared Chay Abalon, teacher from Paranaque National High School.

IABF-ACES will continue to provide free competency-based training to the partner communities shared Dr. Nenitha L. Junio, committee chair of ACES.

“We will extend the coverage of the training to include social entrepreneurship for the nearby barangays around FEU. Our next session will train some 200 DepEd-Makati public school teachers,” added German.

FEU strengthens ties with Timor-Leste

East Timor pic

Far Eastern University (FEU) welcomed the delegates from Timor-Leste led by H.E. Antonio da Conceicao, Coordinator Minister for Social Affairs and Minister of Education and H.E. Ambassador Juvencio de Jesus Martins Ambassador of Timor-Leste to the Philippines.

Dr. Myrna Quinto, FEU Vice President for Academic Development said the meeting provided an opportunity for FEU and Timor-Leste to pursue cooperation in research and academic endeavors.

H.E. Antonio da Conceicao commended the FEU brand of education where some five Timor-Leste citizens are students of FEU Manila and FEU Institute of Technology, including his own son.

Completing the delegation were Antonio de Jesus, National Director Planning & Political for Monitoring & Evaluation, Joao da Costa Braz, Second Secretary of the Embassy, Pedro Laranjeira, Third Secretary of the Embassy, Aquiles Gutteres, Education Attache, Paulo de Oliveira Rodrigues, Technical Assistant for Education Attache & Cooperation, Mario Gusmao, Protocol Officer of the Minister, Lida Teresinha, Finance Officer, and Maria Marques, Secretary of the Minister.

They received a warm welcome from the FEU community led by the deans, Dr. Elisa S. Manalac, Dean, Institute of Education, Dr. Lorelei DC De Viana, Dean, Institute of Architecture and Fine Arts, Dr. Joel M. Chavez, Dean, Institute of Arts and Sciences; Associate Deans, Earl Borgona, Associate Dean, Institute of Accounts, Business and Finance (Makati) Ms. Lenore Delos Santos, Director, Student Development, and Dr. Dennis H. Pulido, Director, University Research Center, Dr. Jennifer Florida, Associate Dean for Special Projects and Dr. Adelbert Alcaide, Coordinator of University Industry Linkage.

FEU signs MOU with Cebu’s USC

From right: FEU-IABF Faculty, Dr. Melanie Banzuela-De Ocampo, CSS, Assistant Dean School of Business and Economics, Dr. Challoner A. Matero,  Dean, School of Business and Economics and Rev.Fr. Anthony S. Salas SVD, PhD, Vice President for Academic Affairs, University of San Carlos Cebu City

From right: FEU-IABF Faculty, Dr. Melanie Banzuela-De Ocampo, CSS, Assistant Dean School of Business and Economics, Dr. Challoner A. Matero, Dean, School of Business and Economics and Rev.Fr. Anthony S. Salas SVD, PhD, Vice President for Academic Affairs, University of San Carlos Cebu City

Far Eastern University-Institute of Accounts, Business, and Finance and Business Administration and Accountancy (FEU-IABF) and University of San Carlos-School of Business and Economics (USC-SBE) in Cebu City recently inked an agreement that will promote academic cooperation, research, and exchange between the two universities.

Dr. Michael M. Alba, FEU president and Fr. Dionisio M. Miranda, SVD SThD, SCU president mutually agreed to engage in an exchange of scholars and research.

The accord will also cover an exchange of data, documentation, research, and materials in fields of mutual interest.

Dr. Alma Emerita de la Cruz, FEU-IABF dean, and Dr. Challoner Matero, USC-SBE dean, welcomed the inclusion of the exchange of students and faculty along with the other agreements.

FEU Comm students shine in South Manila Educational Consortium Research Congress


Three thesis groups from the Far Eastern University Department of Communication won the bulk of the awards in the 2nd South Manila Educational Consortium (SMEC) Research Congress 2017 and the 3rd International Forum on Innovative Collaborative Learning hosted by St. Paul University Manila and De La Salle University Taft.

FEU won first place in the Institutional Excellence in Research Training. St. Paul University took second place, while Adamson University finished third.

First Place went to FEU’s entry entitled “Disrupting Power Boundaries: Top Gear Philippines and the Culture of Online Vigilantism” in the Technical Excellence and in the Compassion Value Awards. The study was presented by One Carlo Diaz and John Nicolai Parlan with Rose Angela Bautista, Hermi Anselmo de Ramos, and Daniel Apulo Padullo as co-researchers. They competed under the category Power Discourse and Collaborations. Prof. Cindy Padilla served as research adviser.


“Nagmahal, Nasaktan, Nagtravel: The Representation of Tourist Spaces in the Selected Films of Antoinette Jadaone” took home Second Place and Third Place in the Technical Excellence and in the Compassion Value Awards, respectively.

The study was presented Daryll Jameson Apaga and Aina Michaella Licodine. Co-researchers are Wency Mae Bautizado, Joliever James Flores, and Pollie Roque. The study competed in the Towards Rural Integrity category. Prof. David Corpuz served as research adviser.

Fourth Place and 5th Place went to “Huli Ka! Tutusukin Ko ang Kwek-Kwek Mo: A Semiotic Analysis on the Sexual Objectification of Women in the Music Videos of P.A.R.D.” with Ciara Maeric Andres and Sandra Thea Omar as oral presenters.


Jana Alyssa Cruz, Edlyn Quibilan, and Alimei Santos were co-researchers. The study competed in the category Probing Gendered Constructs and Contexts. Prof. Joeven Castro served as research adviser.

The panel of reviewers came from Gannon University (USA), University of the Thai Chamber of Commerce (Thailand), and Jose Rizal University (Philippines).

Despite not having competed in the Poster Competition, FEU still managed to earn First Place overall. The competition and Awarding Ceremony were held on February 24, 2017 at DLSU’s Henry Sy Sr. Hall.

IABF professors publish study on women in entrepreneurship


Dr. Marietta C. Israel, IABF, BA Assistant Program Head and Ms. Benita A. Meneses, BA Faculty, recently published their research article titled: “A Study of the Motivating Factors Influencing Women Entry into Entrepreneurship in the Philippines”, in DEVOTIO, Journal of Business and Economic, Vol. 10, No. 2 July – December 2016 , University of San Carlos, Cebu City.