Published: 1:39 pm July 25, 2022 | Updated: 2:51 pm July 25, 2022
The GRM Challenge unites students from across THE-ICE network into teams in an innovative and exciting format that will test and develop their hospitality and tourism revenue management skills.
FEU students William S. Palma III and Danica R. Beltran were part of winning teams in the THE-ICE Global Revenue Management (GRM) Challenge 2022.
The event organized by the International Centre of Excellence in Tourism and Hospitality Education (THE-ICE) attracted more than 60 students representing nine institutions. The participants were grouped into international and inter-institutional teams and competed in an innovative and exciting challenge that tested their hospitality and tourism revenue management skills. Palma was part of Team 10 that placed first. He was with students and staff from NHL Stenden University of Applied Sciences, Lyceum of the Philippines University, and Singapore Institute of Technology.
The top team was awarded AUD$1500 study bursary, free registration to the Certification in Advanced Hospitality and Tourism Industry Analytics (CAHTA) program offered by STR SHARE Center, and free registration to the Hospitality Business Acumen (HBA) Certificate program offered by Russell Partnership Technology.
Beltran was part of Team 9 that copped second place. Her group also received free registration to the CAHTA program offered by STR SHARE Center and free registration to the HBA Certificate program offered by Russell Partnership Technology.