The Bachelor of Science in Business
Administration (BSBA) is a four-year program which provides professional
business and management education for those who would like to become
entrepreneurs or pursue a career in any field of business such as economics,
finance, human capital management, and marketing. Prior to the program’s
conception in 2009, the Institute originally offered Bachelor of Science in
Commerce pursuant to Government Recognition No. 28, with major specializations
in the fields of accounting, economics, finance, management and marketing.
Under the mandate of the Commission on Higher
Education (CHED) memorandum order (CMO) No. 39, series of 2006, the 2009 BSBA
program offered major specializations in operations management, marketing
management, human resource and development management, financial management,
business economics, business management, internal auditing, and legal
The program curriculum has undergone several
revisions in 2012, 2014, and in 2018 to better address the needs of the
industry, recalibrate the professional course offerings, reinforce the course
contents of both professional and elective courses, and align common courses
with other existing programs to improve efficiency and instructional
Due to the implementation of the K-12 program
for basic education in the Philippines, the CHED has since drafted new
policies, standards, and guidelines (PSGs) for higher education programs,
including business administration under CMO No. 17, series of 2017. Under this new mandate, the current BSBA
program prepares graduates for management and administrative responsibilities
in various enterprise settings, from small businesses to local and
multinational entities, regardless of organizational structure.
BSBA currently offers five (5) specialized
tracks, namely business analytics, entrepreneurial management, financial
management, leadership and human capital management, and marketing management.
Students must complete a total of 9,510 hours of coursework including 600 hours
Graduates of the BSBA program are categorized
under Level VI (Baccalaureate) of the Philippine Qualifications Framework (PQF)
with qualification code number 60413, as well as the ASEAN Qualifications
Reference Framework (AQRF).
The program welcomes all interested students from any senior high school track who pass the FEU College Admission Test.
Click the sections below to learn more about this program.
The first two years of all BSBA tracks contain the same courses that focus on theoretical and conceptual foundations of the major functional areas in business administration. The teaching and learning activities are composed of interactive discussions, individual and group case studies and presentations, lecture series by industry partners, and research on the latest developments in management theory and practice.
Each course is competently handled by professors with industry experience if not industry practitioners or entrepreneurs. In the third and fourth year of studies, student shall select a specialized track to undertake eight specialized professional courses and four elective courses in which student can freely select without limitations of their specialized track. The student will have greater flexibility to choose electives to match his or her professional interests and career plan, consistent with prevailing industry opportunities. There are fifty-eight electives available and will be handled by industry experts and practitioners.
These elective courses aim to increase engagement of students and increase opportunities to touch base with industry experts, mentors, and be industry certified through certifications, seminars, workshops, and training. These opportunities allow students to enhance their skills and competencies in their chosen field. BSBA improved alignment with the programs offered by partner universities abroad. The terminal semester will be devoted to 600 hours of internship with FEU’s prestigious industry partners, consisting of leading companies in the various industry sectors.
Beyond academics, students are also encouraged to develop self-care strategies and sense of social responsibility through the Wellness and Recreation Program (WRP) and the National Service Training Program (NSTP). NSTP courses expose learners to community and extension work while WRP provides various short courses designed to develop their physiological and psychosocial fitness and advocacy awareness.
The BSBA program takes pride in its varied strategies in teaching and learning. We carefully assess the needs of our students and recognize industry needs in order to effectively design teaching and learning activities.
- Student-Centered Learning
Adhering to the University’s educational philosophy and learning paradigm, the BSBA program uses active and collaborative teaching-learning methods designed to empower students such as project-based activities, oral presentations, business simulation, and industry immersion activities.
Active learning best addresses issues deeply rooted in a passive learning environment, one of which is the lack of teacher-student interactions. Some pedagogies used include simulation exercises, role-playing, group exercises, use of video presentations, gamification, and relevant film viewing, critiquing, and discussions.
The BSBA program provides unique learning activities for the students to acquire firsthand experiences in the field.
For instance, business students undergo course business planning, where they work in groups to conceptualize new products and start a business. The first part involves brainstorming and market research to create or innovate new products, while the second part involves developing the business plan to cover management, technical, marketing and financial aspects.
Internship is also part of experiential learning, wherein students complete 600 hours of training with their chosen organization or company.
Industry partners of the University also offer optional certification programs and other training opportunities to business students for minimal fees. Students who complete these programs and pass the corresponding assessments become eligible to become full-fledged members of industry organizations with the right to use post-nominal titles such as Associate Human Resource Professional (AHRP), Certified Marketing Professional (CMP), and Accredited Financial Analyst (AFA).
Principles and concepts of business management and administration are discussed through intensive discussions, interactive lectures, case studies and researches. Lectures are the mode of delivery of choice under this approach.
- Interdisciplinary Approach
The BSBA program equips students with the ability to see the various aspects of business management and industry practices through different lenses and perspectives. One such strategy under this approach is team teaching or collaborative teaching conducted for the BA core courses, where teachers discuss how best to maximize course content, or alternately handle certain classes.
Interdisciplinary approach combines the varied expertise of our teachers while providing students the opportunity to learn about certain topics from different angles and perspectives.
BSBA integrates and utilizes various learning management systems (LMSs) for business simulation and other tasks. Given rapid changes in technology, the program has adapted to this environment and encourages ubiquitous learning through online resources, classrooms, and modules.
Through LMSs such as Canvas, Connect, MindTap, and MyLab, programmed instructions are easily implemented through modules with pre-requisite activities and assignments. These programmed instructions have built-in algorithmic functions to determine how much reading or study a student must undertake to correctly answer their assessments. For instance, when Connect Smartbook identifies incorrect answers in assessments, it also shows the student specific pages of text for review to answer it correctly.
The program also utilizes Canvas, the official LMS of the University and a globally recognized platform among leading educational institutions worldwide.
Students in the BSBA program are encouraged to conduct research works and feasibility studies. The program also maintains updated information and content to remain relevant and abreast with current industry practices through case studies and other researches involving management theory and practice.
Throughout the program, students and teachers freely negotiate their assessments and assessment-related tasks for each course, especially in their GE courses. As most of the department are field practitioners and industry experts, teachers are encouraged to use their experience to develop relevant formative and capstone summative assessments. These assessments include:
Diagnostics allow teachers to determine the baseline of a student’s individual knowledge and skills prior to instruction proper. This helps verify how much students have learned in their core courses which are usually pre-requisites to professional courses. Commonly, diagnostic assessments are done through traditional pen-and-paper tests focusing on recall of terms, concepts, and theories in prior relevant courses.
Formative assessments allow teachers to identify learning gaps and possibly recalibrate the content and flow of instruction throughout the semester. In business education, formative assessments include small projects, business presentations, case study analysis, simulations, group activities, peer or self-assessments, online and in-class exercises, assignments, and ungraded quizzes.
Most importantly, formative assessments provide a feedback mechanism which allows teachers to reinforce student learning.
- Summative assessments and capstone project
Regular departmental examinations are commonly conducted during the midterm while comprehensive examinations are administered during the final period. In select BSBA core courses, students are also required to submit final outputs separately from their comprehensive examination. For instance, students in the human resource management track must submit a manpower plan while students enrolled in production and operations management must submit an improvement plan.
Additionally, BSBA students undertake business planning as part of their capstone assessment towards the end of the program. This includes a feasibility study where students start the ideation process through brainstorming, and market research, followed by the technical stage. In the second part, students must refine the previous feasibility study through gathering data and evidences that the business idea can be realized and can thrive in a competitive market.
The final requirements are the written business plan, presentation, and panel defense. This capstone project is a pre-requisite to internship program.
BSBA students are required to complete a 600-hour mandatory Internship in their final year of study. They are provided opportunities to embark on dynamic internships with various industry partners in the sectors of finance and banking, consulting, consumer goods, information, communications and technology, human capital management, logistics, manufacturing and supply chain, aviation, civic and public service, education, events and hospitality, healthcare and pharmaceuticals, insurance, and real estate.
Beyond the Philippines, our students also have the option to take their internship abroad, and the program has successfully placed some students for internship in China, Singapore, Australia, and United States. The internship is designed to provide our students a head-start in their careers.
Institute of Accounts, Business, and Finance
7th Floor Accounts, Business, and Finance Building
Trunkline: (02) 87777-FEU local 247
Maria Carmen B. Lapuz, CHRP, AFA
Program Head for Business Administration
Rey G. Parcon, AFA, CMITAP
Assistant Program Head for Business Administration
Fae Marie A. Abellana
Assistant Program Head for Business Administration/SAP Coordinator
Lemuel De Leon