Bachelor of Science in Business Administration

Overview

The Bachelor of Science in Business Administration (BSBA) is a four-year program which provides professional business and management education for those who would like to become entrepreneurs or pursue a career in any field of business such as economics, finance, human capital management, and marketing. Prior to the program’s conception in 2009, the Institute originally offered Bachelor of Science in Commerce pursuant to Government Recognition No. 28, with major specializations in the fields of accounting, economics, finance, management and marketing.

Under the mandate of the Commission on Higher Education (CHED) memorandum order (CMO) No. 39, series of 2006, the 2009 BSBA program offered major specializations in operations management, marketing management, human resource and development management, financial management, business economics, business management, internal auditing, and legal management.

The program curriculum has undergone several revisions in 2012, 2014, and in 2018 to better address the needs of the industry, recalibrate the professional course offerings, reinforce the course contents of both professional and elective courses, and align common courses with other existing programs to improve efficiency and instructional management.

Due to the implementation of the K-12 program for basic education in the Philippines, the CHED has since drafted new policies, standards, and guidelines (PSGs) for higher education programs, including business administration under CMO No. 17, series of 2017. Under this new mandate, the current BSBA program prepares graduates for management and administrative responsibilities in various enterprise settings, from small businesses to local and multinational entities, regardless of organizational structure.

BSBA currently offers five (5) specialized tracks, namely business analytics, entrepreneurial management, financial management, leadership and human capital management, and marketing management. Students must complete a total of 9,510 hours of coursework including 600 hours of internship.

The BSBA program has been granted Level IV accreditation status by the Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA) and recognized by CHED as Center of Development since 2015. The program has had a total of 67 batches of graduates and 2,307 enrolled students as of 2nd Semester AY 2019-2020.

Graduates of the BSBA program are categorized under Level VI (Baccalaureate) of the Philippine Qualifications Framework (PQF) with qualification code number 60413, as well as the ASEAN Qualifications Reference Framework (AQRF).

The program welcomes all interested students from any senior high school track who pass the FEU College Admission Test.

Click the sections below to learn more about this program.


The BSBA program aims for the following objectives:

  • Continuous curriculum enhancements to prepare graduates for dynamic and technology driven work environments.
  • Commitment to experiential learning through highly competent faculty members and industry partnerships.
  • Engagement to multiple forms of learning and assessment capitalizing on education technology.
  • Promote business education that can translate seamlessly to industry demands and provide graduates with usable skills and utilitarian techniques for enterprise start-ups.
  • Develop global awareness and civic and moral values with respect to the environmental, social, economic dimensions of sustainability.

BS Accountancy learners are expected to achieve the following learning outcomes upon completing the program:

Business professional orientation (BSBA-PELO01) Demonstrate foundational knowledge of accounting, business analytics, business law, economics, finance, management science, management and organizational behavior, and marketing in the application of concepts, theories, business models, and workplace ethics.

Critical thinking and decision-making skills (BSBA-PELO02)Evaluate business problems from the perspective of multiple business disciplines and propose appropriate and well justified solutions using proper technology, information and analytical tools.

Communication skills (BSBA-PELO03)Effectively communicate in a variety of domains including writing, speaking, listening, and reading in the context of business, and excellently defend recommendations to decision-makers based on proper evaluation and persuasive oral presentations.

Information literacy (BSBA-PELO04)Define business information needs, analyze sources of information, and significantly evaluate information that can be used in business situations where ethical and evidence-based practices are necessary in recommending appropriate courses of action.

Social interactions skills (BSBA-PELO05)Use appropriate interpersonal and group theory to work effectively by way of understanding and recognizing diversity, unique cultures, and interpersonal and group interactions to better inform, persuade, and influence others.

Citizenship, sustainability, and global perspective (BSBA-PELO06)Demonstrate global awareness and commitment to civic engagement by applying business knowledge in creating and supporting higher standards of living and quality of life in communities while recognizing the environmental, technological, social, and economic sustainability framework.



The first two years of all BSBA tracks contain the same courses that focus on theoretical and conceptual foundations of the major functional areas in business administration. The teaching and learning activities are composed of interactive discussions, individual and group case studies and presentations, lecture series by industry partners, and research on the latest developments in management theory and practice.

Each course is competently handled by professors with industry experience if not industry practitioners or entrepreneurs. In the third and fourth year of studies, student shall select a specialized track to undertake eight specialized professional courses and four elective courses in which student can freely select without limitations of their specialized track. The student will have greater flexibility to choose electives to match his or her professional interests and career plan, consistent with prevailing industry opportunities. There are fifty-eight electives available and will be handled by industry experts and practitioners.

These elective courses aim to increase engagement of students and increase opportunities to touch base with industry experts, mentors, and be industry certified through certifications, seminars, workshops, and training. These opportunities allow students to enhance their skills and competencies in their chosen field. BSBA improved alignment with the programs offered by partner universities abroad. The terminal semester will be devoted to 600 hours of internship with FEU’s prestigious industry partners, consisting of leading companies in the various industry sectors.

Beyond academics, students are also encouraged to develop self-care strategies and sense of social responsibility through the Wellness and Recreation Program (WRP) and the National Service Training Program (NSTP). NSTP courses expose learners to community and extension work while WRP provides various short courses designed to develop their physiological and psychosocial fitness and advocacy awareness.


Teaching-Learning Approaches

The BSBA program takes pride in its varied strategies in teaching and learning. We carefully assess the needs of our students and recognize industry needs in order to effectively design teaching and learning activities.

  • Student-Centered Learning

Adhering to the University’s educational philosophy and learning paradigm, the BSBA program uses active and collaborative teaching-learning methods designed to empower students such as project-based activities, oral presentations, business simulation, and industry immersion activities.

Active learning best addresses issues deeply rooted in a passive learning environment, one of which is the lack of teacher-student interactions. Some pedagogies used include simulation exercises, role-playing, group exercises, use of video presentations, gamification, and relevant film viewing, critiquing, and discussions.

  • Experiential Learning

The BSBA program provides unique learning activities for the students to acquire firsthand experiences in the field.

For instance, business students undergo course business planning, where they work in groups to conceptualize new products and start a business. The first part involves brainstorming and market research to create or innovate new products, while the second part involves developing the business plan to cover management, technical, marketing and financial aspects.

Internship is also part of experiential learning, wherein students complete 600 hours of training with their chosen organization or company.

Industry partners of the University also offer optional certification programs and other training opportunities to business students for minimal fees. Students who complete these programs and pass the corresponding assessments become eligible to become full-fledged members of industry organizations with the right to use post-nominal titles such as Associate Human Resource Professional (AHRP), Certified Marketing Professional (CMP), and Accredited Financial Analyst (AFA).

  • Didactic Approach

Principles and concepts of business management and administration are discussed through intensive discussions, interactive lectures, case studies and researches. Lectures are the mode of delivery of choice under this approach.

  • Interdisciplinary Approach

The BSBA program equips students with the ability to see the various aspects of business management and industry practices through different lenses and perspectives. One such strategy under this approach is team teaching or collaborative teaching conducted for the BA core courses, where teachers discuss how best to maximize course content, or alternately handle certain classes.

Interdisciplinary approach combines the varied expertise of our teachers while providing students the opportunity to learn about certain topics from different angles and perspectives.

  • Blended Learning

BSBA integrates and utilizes various learning management systems (LMSs) for business simulation and other tasks. Given rapid changes in technology, the program has adapted to this environment and encourages ubiquitous learning through online resources, classrooms, and modules.

Through LMSs such as Canvas, Connect, MindTap, and MyLab, programmed instructions are easily implemented through modules with pre-requisite activities and assignments. These programmed instructions have built-in algorithmic functions to determine how much reading or study a student must undertake to correctly answer their assessments. For instance, when Connect Smartbook identifies incorrect answers in assessments, it also shows the student specific pages of text for review to answer it correctly.

The program also utilizes Canvas, the official LMS of the University and a globally recognized platform among leading educational institutions worldwide.

  • Research-Based Approach

Students in the BSBA program are encouraged to conduct research works and feasibility studies. The program also maintains updated information and content to remain relevant and abreast with current industry practices through case studies and other researches involving management theory and practice.


Assessments

Throughout the program, students and teachers freely negotiate their assessments and assessment-related tasks for each course, especially in their GE courses. As most of the department are field practitioners and industry experts, teachers are encouraged to use their experience to develop relevant formative and capstone summative assessments. These assessments include:

  • Diagnostics

Diagnostics allow teachers to determine the baseline of a student’s individual knowledge and skills prior to instruction proper. This helps verify how much students have learned in their core courses which are usually pre-requisites to professional courses. Commonly, diagnostic assessments are done through traditional pen-and-paper tests focusing on recall of terms, concepts, and theories in prior relevant courses.

  • Formative assessments

Formative assessments allow teachers to identify learning gaps and possibly recalibrate the content and flow of instruction throughout the semester. In business education, formative assessments include small projects, business presentations, case study analysis, simulations, group activities, peer or self-assessments, online and in-class exercises, assignments, and ungraded quizzes.

Most importantly, formative assessments provide a feedback mechanism which allows teachers to reinforce student learning.

  • Summative assessments and capstone project

Regular departmental examinations are commonly conducted during the midterm while comprehensive examinations are administered during the final period. In select BSBA core courses, students are also required to submit final outputs separately from their comprehensive examination. For instance, students in the human resource management track must submit a manpower plan while students enrolled in production and operations management must submit an improvement plan.

Additionally, BSBA students undertake business planning as part of their capstone assessment towards the end of the program. This includes a feasibility study where students start the ideation process through brainstorming, and market research, followed by the technical stage. In the second part, students must refine the previous feasibility study through gathering data and evidences that the business idea can be realized and can thrive in a competitive market.

The final requirements are the written business plan, presentation, and panel defense. This capstone project is a pre-requisite to internship program.


Internship

BSBA students are required to complete a 600-hour mandatory Internship in their final year of study. They are provided opportunities to embark on dynamic internships with various industry partners in the sectors of finance and banking, consulting, consumer goods, information, communications and technology, human capital management, logistics, manufacturing and supply chain, aviation, civic and public service, education, events and hospitality, healthcare and pharmaceuticals, insurance, and real estate.

Beyond the Philippines, our students also have the option to take their internship abroad, and the program has successfully placed some students for internship in China, Singapore, Australia, and United States. The internship is designed to provide our students a head-start in their careers.


Learners must complete a total of 168 credit hours of course work, including 600 hours of internship to finish the program.



Dean’s Office
Institute of Accounts, Business, and Finance
7th Floor Accounts, Business, and Finance Building
Trunkline: (02) 87777-FEU local 247


Maria Carmen B. Lapuz, CHRP, AFA
Program Head for Business Administration
mclapuz@feu.edu.ph


Rey G. Parcon, AFA, CMITAP
Assistant Program Head for Business Administration
rparcon@feu.edu.ph


Fae Marie A. Abellana
Assistant Program Head for Business Administration/SAP Coordinator
fmabellana@feu.edu.ph


Office Staff:
Lemuel De Leon
ldeleon@feu.edu.ph

Lovely Corcuerra
lcorcuera@feu.edu.ph

  • Nicanor Reyes Street, Sampaloc, Manila
  • Tel No: +63 (2)-87777-338 (trunkline)

Copyright © 2019. All Rights Reserved