Bachelor of Fine Arts major in Visual Communication Curriculum

Curriculum Map

The 2018 Bachelor of Fine Arts major in Visual Communication (BFA-VC) curriculum covers the fundamentals of aesthetic knowledge along with the tools and techniques in translating ideas and concepts into artworks and visual art products. The program includes courses that develop innovation and use of traditional and non-traditional media, theories, techniques, and materials relating to visual communication and design, among others.

The BFA-VC program offers a ladder-type curriculum: a Certificate in Visual Communication is awarded after the third year level leading to a Diploma in Bachelor of Fine Arts major in Visual Communication after the Fourth Year Second Semester upon successful completion of all prescribed courses and university requirements.

Click or tap on each year level for more information about the list of courses per semester. You may also click on the course code and title for more detailed information about each course, including prerequisite courses (if any) and total number of hours per semester.



First Semester

BFA1101 – Visual Perception 1
The course studies the phenomenon of perception and the concept of form in the visual arts.

Prerequisite: None
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

BFA1201 – Techniques 1
The course studies problems in defining volume in terms of Chiaroscuro; and, rendering of forms in various media.

Prerequisite: None
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

GED0101 – College Academic Skills in English
The course prepares students to be lifelong learners through the development of study habits and key academic skills, foremost of which are critical reading and analytic writing.

It hones students’ thinking and learning strategies necessary in gathering, weighing, and organizing relevant information from multimodal sources; drawing connections between ideas; distinguishing sound and unsound arguments; and expressing their own sound arguments in clear and concise language.

Prerequisite: None
Credits: Three (3) units
Number of hours: 54 hours per semester

GED0106 – Art Appreciation
This course delves into art as a tool in the awakening of societies reflective of the different historical periods. Particularly, it looks at the sociology of art and the intricacies that it brought to the progress of cultures and societies throughout history.

Placing art in context with history, religion, sexuality, social protest and media, the course will enable students to gain an insight into the significance of creativity in its many physical manifestations (painting, sculpture, architecture, music, literature, dance, drama, film and traditional arts).

By using formal theories in understanding artistic intent and expression through the study of formal theories, styles and movements in art, the students are expected to understand the role of art today.

The course will also allow students to experience “FEU as a Cultural Oasis,” cultural spaces (i.e. museums, galleries and heritage sites) and theatre and musical performances, and even contemporary forms like rap music and indie films.

Students are expected to present critical evaluation of artworks during different artistic periods. The final requirement is a critique paper or creative outputs that integrate the lessons in class.

Prerequisite: None
Credits: Three (3) units
Number of hours: 54 hours lecture per semester

GED0107 – Readings in Philippine History
The course critically analyses Philippine history from multiple perspectives and sources, with focus on Philippine urban history. It describes and examines important turning points from the precolonial to the modern and contemporary periods in Philippine urban history, including the social, political, economic and cultural factors that influenced them.

It introduces the students to historiography, an approach by which urbanization and the growth and development of Philippine towns and cities will be discussed.

At the end of the course, the students will have an expanded view of the historical narrative of the Philippines and its people, and will be able to utilize historical data, methodologies and perspectives in examining and responding to current issues in Philippine society, expressed in the form of creative outputs, written or digital.

Prerequisite: None
Credits: Three (3) units
Number of hours: 54 hours lecture per semester

GED0108 – Retorika at Panitikan ng Pilipinas
Tumatalakay ang Retorika at Panitikan ng Pilipinas sa apat na pangunahing diskurso (ekspositori, deskriptib, naratib at argumentatib) na gagamitin sa pagdalumat ng mga kaalaman gamit ang iba’t ibang tekstong pang-akademiko at pampanitikan.

Nakatuon ang kurso sa pagtatamo ng mapanuring pag-iisip sa pamamagitan ng kritikal na pagbabasa at pag-unawa sa iba’t ibang genre ng panitikan sa Pilipinas partikular sa pagsulat ng kritik na sanaysay at pagpapahayag gamit ang wastong kaalamaang retorikal.

(The course involves the study of the four discourse types (expository, descriptive, narrative and argumentative) through an examination of various academic and literary texts.

The students are expected to develop critical thinking through intensive reading of different literary genre in the Philippines. At the end of the course, they will practice effective rhetoric in writing a critical essay.)

Prerequisite: None
Credits: Three (3) units
Number of hours: 54 hours lecture per semester

GED0110 – Understanding the Self
This course focuses on relevant studies and issues on understanding the self, following an interdisciplinary approach within the framework of contextualism. It examines the forces that contribute to the formation of the self and emphasizes experiential learning to allow students to apply course topics to real life situations, issues, and concerns.

The topics will help students gain self-knowledge and facilitate self-discovery. Lessons will also include effective ways to achieve personal well-being and to improve their quality of life.

The course also focuses on current issues that influence the development of personal identity and social responsibility such as culture, gender and diversity, technology and cyberspace, spirituality, and politics.

At the end of the semester, students will be able to formulate conceptions of one’s self, demonstrate awareness of the complex nature of identities, as well as skills on managing the self.

Specifically, students will be able to answer the following questions: “What is the self?”, “What makes up the self?”, “Who am I?” and “How do I achieve success and well-being?”

Prerequisite: None
Credits: Three (3) units
Number of hours: 54 hours lecture per semester

NST0101 – National Service Training Program 1
The course, as mandated by Republic Act No. 9163, otherwise known as the National Service Training Act of 2001, aims to enhance the civic consciousness of the students “by developing the ethics of service and patriotism” while undergoing Civic Welfare Training Service (CWTS).

NSTP1 covers topics through big sessions in campus that will tap on the students’ enthusiasm and idealism for nation-building, leadership and civic involvement. Combining active reflection in a creative dynamic learning environment, it prepares the students into actual community service in NSTP 2.

Prerequisite: None
Credits: Three (3) units
Number of hours: 54 hours per semester

WRP0101 – Wellness and Recreation Program 1
The Far Eastern University Wellness and Recreation Program (WRP) is composed of courses classified as Indoor Wellness and Recreation, Outdoor Wellness and Recreation, Indoor and Outdoor Wellness and Recreation, and Adaptive Wellness and Recreation.

Each course is equivalent to 1.5 credit units. Students enrolled in a four-year program need to finish eight WRP courses and those in a five-year program ten (10) WRP courses.

Aligned with the Commission on Higher Education mandated Physical Education courses for Higher Education Institutions, the Wellness and Recreation Program promotes sustained engagement in physical fitness, emotional, mental, social, and spiritual wellness, recreation, nutrition, environmental, financial, occupational health awareness activities anchored on the core values of Fortitude, Excellence and Uprightness.

Prerequisite: None
Credits: one point five (1.5) units
Number of hours: 18 hours per semester

Total units: 25.5

Second Semester

BFA1102 – Visual Perception 2
The course studies the concepts of visual organization, with emphasis on color theory, principles of visual organization, space and depth perception and motion perception.

Prerequisite: BFA1101 (Visual Perception 1)
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

BFA1203 – Techniques 2
The course studies the organization of visual elements into a creative whole, explores various techniques and media, and studies their use in the development of drawing to painting.

Prerequisite: BFA1201 (Techniques 1)
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

GED0102 – The Life and Works of Rizal
Rizal’s works and the story of Rizal’s life are staples of Philippine basic education. Whereas the focus in basic education has been on knowing the plot of Rizal’s novels and the facts of Rizal’s life, in this higher education course, Rizal’s works, life and social milieu, and Rizal as text will be examined more rigorously and thoroughly.

In this course, students will ask, and hopefully answer: What were Rizal’s social and political beliefs? Why did he hold these beliefs and what influenced his thinking? How has he been appropriated over the past century?

Insights into these questions will be arrived at by employing close reading of the texts by and about Rizal, reflections on and concretizations of these texts, class discussions, and research. It is hoped that these insights will lead to a fuller understanding of the self as Filipino in the 21st Century.

Prerequisite: None
Credits: Three (3) units
Number of hours: 54 hours per semester

GED0103 – Mathematics in the Modern World
This course introduces students to the nature of mathematics as a discipline and as an essential tool in our modern society. It aims to acquaint students with the language of mathematics (including its own symbols, syntax and rules) and to develop their sense of sound mathematical arguments governed by logic and reasoning.

It also aims to change students’ perception of mathematics as merely a set of formulas and equations by exploring the interaction of mathematics with other fields of human endeavor such as the arts, philosophy, and the social sciences.

Various applications of mathematics, such as in data analysis, weighing of social choices, understanding codes in transmission of information, and optimal allocation of limited resources, among others, will also be surveyed in the course.

At the end of the semester, the students are expected to have a broader appreciation and understanding of mathematics and its role in their world.

Prerequisite: None
Credits: Three (3) units
Number of hours: 54 hours lecture per semester

GED0104 – Science, Technology and Society
The course explores the philosophical, cultural, political, and economic viewpoints of science and technology as it permeates in society. The focus is on broadening students’ awareness regarding the historical development of science and technology integral in fortifying humanity.

As students uncover the interaction of science and technology with society, they will also examine how the levels of social arrangement affect and shape this interaction.

The goal is for them to become informed citizens of society and be potential nation builders capable of responding critically to the most significant and unprecedented challenges of the contemporary world.

At the end of this course, students are expected to use local and global perspectives to rationally and ethically address human challenges that science and technology bring forth – its profits and risks, its promises and perils – to virtually all aspects of human life.

Prerequisite: None
Credits: Three (3) units
Number of hours: 54 hours per semester

GED0105 – Wika, Kultura at Lipunan
Nakatuon ang kursong Wika, Kultura at Lipunang Pilipino sa sosyolinggwistiko at sosyo-kultural na dulog na naglalayong linangin ang mapanuring pag-iisip ng mga mag-aaral sa pakikipagdiskurso sa ugnayan ng wika sa kultura at lipunang Pilipino.

Tinatalakay ng mga babasahin sa kursong ito ang papel at bisa ng wikang Filipino sa edukasyon, pamahalaan, midya, politika, ekonomiya at iba pang panlipunang institusyon.

Sa dulo ng kurso, inaasahang makabubuo ang mag-aaral ng kritikal na sanaysay sa pamamagitan ng pagdalumat sa relasyon ng wika sa kultura at lipunang Pilipino.

Prerequisite: None
Credits: Three (3) units
Number of hours: 54 hours per semester

GED0109 – Speech Communication
In this course, students will apply verbal, nonverbal communication, and active listening strategies in addressing communication apprehensions involving face-to-face and mediated transactions.

They will hone their interpersonal skills focusing on building self-confidence, maintaining conversations, formulating concise messages, and managing diversity in social spaces. They will engage in conversation drills, text analysis, performance critiques, and present single-idea speeches aided by visuals.

At the end of the course they will become more effective communicators with a confident Public Self able to responsibly relate with diverse audiences.

Prerequisite: None
Credits: Three (3) units
Number of hours: 54 hours lecture per semester

NST0102 – National Service Training Program 2
This course is the natural follow through of the Civic Welfare Training Service (CWTS) the students underwent in NSTP 1. It includes the programs and activities highlighted by the community service/immersion that are contributory to the welfare and the betterment of the life of the members of the community.

Among the areas where the students can make their contribution through CWTS 2 are education, environment, entrepreneurship, health and safety and the moral development of the members of the community where they render service.

It is hoped that this course will point them to a clearer life-long engagement in service and volunteerism.

Prerequisite: None
Credits: Three (3) units
Number of hours: 54 hours per semester

WRP0102 – Wellness and Recreation Program 2
The Far Eastern University Wellness and Recreation Program (WRP) is composed of courses classified as Indoor Wellness and Recreation, Outdoor Wellness and Recreation, Indoor and Outdoor Wellness and Recreation, and Adaptive Wellness and Recreation.

Each course is equivalent to 1.5 credit units. Students enrolled in a four-year program need to finish eight WRP courses and those in a five-year program ten (10) WRP courses.

Aligned with the Commission on Higher Education mandated Physical Education courses for Higher Education Institutions, the Wellness and Recreation Program promotes sustained engagement in physical fitness, emotional, mental, social, and spiritual wellness, recreation, nutrition, environmental, financial, occupational health awareness activities anchored on the core values of Fortitude, Excellence and Uprightness.

Prerequisite: WRP0101 (Wellness and Recreation Program 1)
Credits: one point five (1.5) units
Number of hours: 18 hours per semester

Total units: 25.5


First Semester

BFA1202 – Materials 1
The course studies the analysis of the nature and possibilities of basic art materials.

Prerequisite: None
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

BFA1205 – Figure Drawing 1 (Anatomy and Figure Drawing with Nude Model)
The course covers basic drawing studies of the human figure.

Prerequisites: BFA1102 (Visual Perception 2) and BFA1203 (Techniques 2)
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

BFA1302 – History of Philippine Art
The course studies the history of Philippine Art from prehistoric times to the contemporary period.

Prerequisite: None
Credits: Three (3) units
Number of hours: 54 hours lecture per semester

BFA1401 – History of World Arts 1
This course studies the history of Western visual arts from the artist’s point of view, with the historical context drawn from pre-history to modern times, and explores the factors that influenced art production.

Prerequisite: None
Credits: Three (3) units
Number of hours: 54 hours lecture per semester

FAV1201 – Digital Design 1 (Photoshop and Photo Manipulation)
The course studies computer graphics techniques using Adobe Photoshop for various digital artworks.

Prerequisite: BFA1102 (Visual Perception 2)
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

GED0114 – Applied Ethics in Contemporary Times
The course introduces students to interdisciplinary perspectives (psychological, socio-anthropological, and ethical thoughts) in analyzing and resolving personal and contemporary social and ethical issues.

They will examine case studies using various frameworks in resolving ethical issues. The objective is to mold them to become responsible and responsive leaders, managers, employers, entrepreneurs, workers, and citizens steeped with the FEU core values of Fortitude, Excellence and Uprightness.

At the end of this course, the students will exercise critical decision-making skills (applied ethics) in resolving contentious ethical issues through case studies and creative outputs in the oral or written form.

Prerequisite: None
Credits: Three (3) units
Number of hours: 54 hours lecture per semester

GED0115 – Pag-aaral ng Wika at Kulturang Rehiyonal
Inilaan ang kursong ito para sa mga Pilipinong mag-aaral na naglalayong magtamo ng pangunahing kasanayan sa paggamit ng piling wika mula sa isang rehiyon tungo sa paglinang ng kamalayang Pilipino.

Sa pamamagitan ng Communicative Approach at Systemic Functional Linguistics, inaasahang mapaunlad ang panlabas na pagtingin ng mga mag-aaral tungo sa panloob na pagsasakonsepto ng wika at kultura ng isang rehiyon.

(Using Communicative and Systemic Functional Linguistics approaches, the course is intended for Filipino students who aim to attain proficiency in their choice of regional language.

The purpose is to gain a deeper understanding of the culture in the region through a study of its language.)

Prerequisite: None
Credits: Three (3) units
Number of hours: 54 hours lecture per semester

WRP0103 – Wellness and Recreation Program 3
The Far Eastern University Wellness and Recreation Program (WRP) is composed of courses classified as Indoor Wellness and Recreation, Outdoor Wellness and Recreation, Indoor and Outdoor Wellness and Recreation, and Adaptive Wellness and Recreation.

Each course is equivalent to 1.5 credit units. Students enrolled in a four-year program need to finish eight WRP courses and those in a five-year program ten (10) WRP courses.

Aligned with the Commission on Higher Education mandated Physical Education courses for Higher Education Institutions, the Wellness and Recreation Program promotes sustained engagement in physical fitness, emotional, mental, social, and spiritual wellness, recreation, nutrition, environmental, financial, occupational health awareness activities anchored on the core values of Fortitude, Excellence and Uprightness.

Prerequisite: WRP0102 (Wellness and Recreation Program 2)
Credits: one point five (1.5) units
Number of hours: 18 hours per semester

Total units: 22.5

Second Semester

BFA1204 – Materials 2
The course studies the exploration of materials towards development and production of buoyant, mobile and kinetic sculpture; the application of modeling techniques, cold casting, and mold-making; and understanding of chemical properties of industrial and alternative materials.

Prerequisite: (BFA1202) (Materials 1)
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

BFA1206 – Figure Drawing 2 (Advance Illustration in Digital Arts)
The course explores the different ways to achieve figure drawing through practical and skillful drawing applications.

Prerequisite: BFA1205 (Figure Drawing 2 – Anatomy and Figure Drawing with Nude Model)
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

FAV1101 – Visual Communication Design 1 (Typography and Aesthetics of Logo Design)
The course covers the study of typography and layout, and their application in visual communication, analyzing the application of the theories of design and integrating the elements of print advertisement.

Prerequisite: BFA1203 (Techniques 2)
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

FAV1204 – Digital Design 2 (Desktop Publication)
The course covers computer graphics techniques using Adobe Illustrator for various digital artworks.

Prerequisite: FAV1201 (Digital Design 1 – Photoshop and Photo Manipulation)
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

GED0111 – Purposive Communication
Purposive Communication is a skills-based course designed to enhance the students’ competence in dyadic, small group, public, and intercultural communication using practical techniques informed by the five Cs of a 21st Century Leader: critical thinking and problem solving, creativity and innovation, collaboration and teamwork, cross-cultural understanding and communicating information.

The course will further enable students to analyze and respond to issues and trends that may enhance or impede transactional communication, and will allow them to participate in activities related to the management of meanings in multimodal platforms (e.g. oral and written, online and offline).

Through active engagement in simulation activities, the course will train the students to become purposive, audience-centered, empathic, critical, assertive, and ethical communicators.

Prerequisite: None
Credits: Three (3) units
Number of hours: 54 hours lecture per semester

GED0112 – Scholarly Inquiry
This course will provide students with practical techniques in the generation of knowledge. It will introduce them to the process of systematic inquiry through analyses of research designs used in scholarly papers in various disciplines.

Students will be immersed in identifying researchable topics using various techniques such as concept-mapping, chunking, funneling; in surveying and gathering relevant literature; in the application of basic obtrusive and unobtrusive methods of data gathering/construction; and in the formulation of thematic inferences out of gathered/constructed data.

At the end of the course, the students will produce an empirical paper that demonstrates high degree of academic integrity. The paper should exhibit their appreciation of and curiosity in ideation and should reflect the characteristics of scholarly inquiry: systematic, cumulative, self-critical, heuristic, replicable, and timebound.

Prerequisite: None
Credits: Three (3) units
Number of hours: 54 hours lecture per semester

GED0113 – The Filipino in the Contemporary World
This course covers the concepts, theories and critical issues of globalization. Students will examine the political, economic, socio-cultural, technological, ecological and other transformations that have created an increasing awareness of the interconnectedness of the Filipino with peoples and spaces around the globe.

They will venture to understand the contemporary world through what is known as progressive contextualization, a method of analysis that will help them trace connections between issues, events, and people on different scales.

Class activities will be in the form of healthy debates, film viewing and discussions, reading and analysis of texts on development theory, organizing online fora, and planning and producing a collaborative, multimedia project. The objective is for students to develop a sense of global citizenship so that they can become advocates for total human development.

At the end of the course, they should be able to concretize answers to the following questions: “What does this have to do with me?”, or, “What’s my part in this?”, and “What can I do to contribute to society as it is, or to help create change when needed?”

Global demography will be integrated in various modules, particularly on topics such as Poverty, Labor Contractualization, Migration, and the Filipino Diaspora.

Prerequisite: None
Credits: Three (3) units
Number of hours: 54 hours lecture per semester

WRP0104 – Wellness and Recreation Program 4
The Far Eastern University Wellness and Recreation Program (WRP) is composed of courses classified as Indoor Wellness and Recreation, Outdoor Wellness and Recreation, Indoor and Outdoor Wellness and Recreation, and Adaptive Wellness and Recreation.

Each course is equivalent to 1.5 credit units. Students enrolled in a four-year program need to finish eight WRP courses and those in a five-year program ten (10) WRP courses.

Aligned with the Commission on Higher Education mandated Physical Education courses for Higher Education Institutions, the Wellness and Recreation Program promotes sustained engagement in physical fitness, emotional, mental, social, and spiritual wellness, recreation, nutrition, environmental, financial, occupational health awareness activities anchored on the core values of Fortitude, Excellence and Uprightness.

Prerequisite: WRP0103 (Wellness and Recreation Program 3)
Credits: one point five (1.5) units
Number of hours: 18 hours per semester

Total units: 22.5



First Semester

FAV1102 – Design Theory
The course investigates and studies the development of design theories from the industrial revolution to the present.

Prerequisite: BFA1102 (Visual Perception 2)
Credits: Three (3) units
Number of hours: 54 hours lecture per semester

FAV1103 – Visual Communicaton Design 2 (Layout Design for Various Media)
The course studies visual communication elements and explores the ways by which the different visual communication elements can be used for effective visual design in advertisement.

Prerequisite: FAV1101 (Visual Communication Design 1 – Typography and Aesthetics of Logo Design)
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

FAV1106 – Creative Research
The course studies research and its various methods as tools in the investigation and production of art.

Prerequisite: GED0112 (Scholarly Inquiry)
Credits: Three (3) units
Number of hours: 54 hours lecture per semester

FAV1202 – Photography 1 (with Nude Model)
The course studies the history of photography, camera features, basic camera handling and recognition of different shooting conditions.

Prerequisite: BFA1102 (Visual Perception 2)
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

FAV1203 – Production Techniques 1 (Print Production)
The course covers the analysis, exploration, and preparation of materials on print making from original designs by means of woodcut, etching, lithography, and other traditional printing procedures to produce designs that are exhibit/collectible quality.

Prerequisites: BFA1203 (Techniques 2) and BFA1204 (Materials 2)
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

FAV1207 – Digital Design 3 (2D Animation)
The course is an introduction to animation using Adobe Flash and other related software, with practical hands-on applications.

Prerequisite: FAV1204 (Digital Design 2 – Desktop Publication)
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

FAV1208 – Production for Electronic Media 1
The course studies the preparation of art materials for audio-visual presentations, television and film graphics.

Prerequisite: FAV1204 (Digital Design 2 – Desktop Publication)
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

WRP0105 – Wellness and Recreation Program 5
The Far Eastern University Wellness and Recreation Program (WRP) is composed of courses classified as Indoor Wellness and Recreation, Outdoor Wellness and Recreation, Indoor and Outdoor Wellness and Recreation, and Adaptive Wellness and Recreation.

Each course is equivalent to 1.5 credit units. Students enrolled in a four-year program need to finish eight WRP courses and those in a five-year program ten (10) WRP courses.

Aligned with the Commission on Higher Education mandated Physical Education courses for Higher Education Institutions, the Wellness and Recreation Program promotes sustained engagement in physical fitness, emotional, mental, social, and spiritual wellness, recreation, nutrition, environmental, financial, occupational health awareness activities anchored on the core values of Fortitude, Excellence and Uprightness.

Prerequisite: WRP0104 (Wellness and Recreation Program 4)
Credits: one point five (1.5) units
Number of hours: 18 hours per semester

Total units: 22.5

Second Semester

FAV1104 – Visual Communicaton Design 3 (Principles of Creative Advertising Arts)
The course studies conceptual problem solving, execution and art production in advertising.

Prerequisite: FAV1103 (Visual Communication Design 2 – Layout Design for Various Media)
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

FAV1205 – Photography 2 (Advance Photography: Fashion, Outdoor, Action Shoot)
The course is a hands-on practical application of personal insight and style in the creation of photographs, within the context of art, culture, science, etc.

Prerequisite: FAV1202 (Photography 1 – with Nude Model)
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

FAV1206 – Production Techniques 2 (Package Design)
The course involves the hands-on application of conceptual and technical skills in formulating creative solutions to existing print production problems, like publication design, package and merchandising design, direct mail, and outdoor media ads.

Prerequisite: FAV1203 (Production Techniques 1 – Print Production) and BFA1204 (Materials 2)
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

FAV1209 – Digital Design 4
The course studies motion graphics and design using Adobe After Effects and other related software.

Prerequisite: FAV1207 (Digital Design 3 – 2D Animation)
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

FAV1210 – Production for Electronic Media 2
The course includes hands-on practical application in the development of concepts and production of art materials for audio-visual presentations.

Prerequisite: FAV1208 (Production for Electronic Media 1)
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

FAV1301 – Visual Merchandising Arts 1
The course involves the application of different design elements and principles to create effective presentations for merchandise through window displays, showrooms, and exhibition booths.

Prerequisite: FAV1103 (Visual Communicaton Design 2 – Layout Design for Various Media)
Credits: Three (3) units
Number of hours: 54 hours lecture per semester

FAV1402 – Fashion Design (FA Elective 1)
The course explores the different ways to achieve figure drawing through practical and skillful drawing applications.

Prerequisite: BFA1206 (Figure Drawing 2 – Advance Illustration in Digital Arts)
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

WRP0106 – Wellness and Recreation Program 6
The Far Eastern University Wellness and Recreation Program (WRP) is composed of courses classified as Indoor Wellness and Recreation, Outdoor Wellness and Recreation, Indoor and Outdoor Wellness and Recreation, and Adaptive Wellness and Recreation.

Each course is equivalent to 1.5 credit units. Students enrolled in a four-year program need to finish eight WRP courses and those in a five-year program ten (10) WRP courses.

Aligned with the Commission on Higher Education mandated Physical Education courses for Higher Education Institutions, the Wellness and Recreation Program promotes sustained engagement in physical fitness, emotional, mental, social, and spiritual wellness, recreation, nutrition, environmental, financial, occupational health awareness activities anchored on the core values of Fortitude, Excellence and Uprightness.

Prerequisite: WRP0105 (Wellness and Recreation Program 5)
Credits: one point five (1.5) units
Number of hours: 18 hours per semester

Total units: 22.5


Note: The Certificate in Visual Communication will be granted after completion of all courses from the first semester of the first year until the second semester of the third year.


Summer Term

FAV1501 – On-the-Job Training for Visual Communication
The course provides hands-on and immersion experience, consisting of 200 hours, with industry partners on visual communication.

Prerequisites: FAV1104 (Visual Communication Design 3 – Principles of Creative Advertising Arts), FAV1208 (Production for Electronic Media 1), and FAV1209 (Digital Design 4)
Credits: Three (3) units
Number of hours: 200 hours internship

Total units: 3


First Semester

FAV1105 – Visual Communication Design 4 (Effective Advertising and Marketing Campaigns for Creative Arts)
The course analyzes various materials for an advertising project by designing the creative requirements for an advertising campaign.

Prerequisite: FAV1104 (Visual Communicaton Design 3 – Principles of Creative Advertising Arts)
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

FAV1302 – Visual Verbal Communication
The course studies visual and verbal communication as integral elements of the visual language or copywriting.

Prerequisites: FAV1102 (Design Theory) and FAV1104 (Visual Communicaton Design 3 – Principles of Creative Advertising Arts)
Credits: Three (3) units
Number of hours: 54 hours lecture per semester

FAV1303 – Problems in Visual Communication
The course investigates and analyzes special problems in contemporary advertising and editorial design.

Prerequisite: FAV1501 (On-the-Job Training for Visual Communication)
Credits: Three (3) units
Number of hours: 54 hours lecture per semester

FAV1401 – Creative Event Design (Visual Communication Elective 1)
The course involves the study and creative application of effective design principles, elements and concepts for different events, from design conceptualization to styling.

Prerequisites: FAV1103 (Visual Communicaton Design 2 – Layout Design for Various Media) and FAV1106 (Creative Research)
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

FAV1502 – Thesis 1 (Directed Research for Visual Communication)
The course involves the production and defense of research directed in the creation of a specific advertising campaign or thesis.

Prerequisite: FAV1501 (On-the-Job Training for Visual Communication)
Credits: Five (5) units (three (3) units lecture and two (2) units laboratory)
Number of hours: 54 hours lecture and 108 hours laboratory per semester

WRP0107 – Wellness and Recreation Program 7
The Far Eastern University Wellness and Recreation Program (WRP) is composed of courses classified as Indoor Wellness and Recreation, Outdoor Wellness and Recreation, Indoor and Outdoor Wellness and Recreation, and Adaptive Wellness and Recreation.

Each course is equivalent to 1.5 credit units. Students enrolled in a four-year program need to finish eight WRP courses and those in a five-year program ten (10) WRP courses.

Aligned with the Commission on Higher Education mandated Physical Education courses for Higher Education Institutions, the Wellness and Recreation Program promotes sustained engagement in physical fitness, emotional, mental, social, and spiritual wellness, recreation, nutrition, environmental, financial, occupational health awareness activities anchored on the core values of Fortitude, Excellence and Uprightness.

Prerequisite: WRP0106 (Wellness and Recreation Program 6)
Credits: one point five (1.5) units
Number of hours: 18 hours per semester

Total units: 18.5

Second Semester

BFA1301 – History of World Arts 2 (Asian Art)
The course studies the history of the visual arts in Asia from the artist’s point of view, and explores the factors that influenced art production in Asia.

Prerequisite: BFA1401 (History of World Arts 1)
Credits: Three (3) units
Number of hours: 54 hours lecture per semester

FAV1107 – Design Portfolio (Front End Web Design)
The course provides practical guide for designers to showcase their work via internet, using web structured platforms.

Prerequisite: FAV1105 (Visual Communication Design 4 – Effective Advertising and Marketing Campaigns for Creative Arts)
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

FAV1403 – Art Management (FA Elective 2)
The course involves the study of the professional standards in art practice, including curatorship, research and documentation, art writing, exhibition and design, marketing and management.

Prerequisite: BFA1302 (History of Philippine Art)
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

FAV1404 – Creative Design for Apps (Visual Communication Elective 2)
The course introduces students to the 3D Unity software application for mobile app design as part of an advertising campaign.

Prerequisite: FAV1209 (Digital Design 4)
Credits: Three (3) units (two (2) units lecture and one (1) unit laboratory)
Number of hours: 36 hours lecture and 54 hours laboratory per semester

FAV1503 – Thesis 2 (Research Application for Visual Communication
The course involves the production and defense of an advertising campaign for a specific thesis, following the research results in Thesis 1.

Prerequisite: FAV1502 (Thesis 1 – Directed Research for Visual Communication)
Credits: Five (5) units (three (3) units lecture and two (2) units laboratory)
Number of hours: 54 hours lecture and 108 hours laboratory per semester

WRP0108 – Wellness and Recreation Program 8
The Far Eastern University Wellness and Recreation Program (WRP) is composed of courses classified as Indoor Wellness and Recreation, Outdoor Wellness and Recreation, Indoor and Outdoor Wellness and Recreation, and Adaptive Wellness and Recreation.

Each course is equivalent to 1.5 credit units. Students enrolled in a four-year program need to finish eight WRP courses and those in a five-year program ten (10) WRP courses.

Aligned with the Commission on Higher Education mandated Physical Education courses for Higher Education Institutions, the Wellness and Recreation Program promotes sustained engagement in physical fitness, emotional, mental, social, and spiritual wellness, recreation, nutrition, environmental, financial, occupational health awareness activities anchored on the core values of Fortitude, Excellence and Uprightness.

Prerequisite: WRP0107 (Wellness and Recreation Program 7)
Credits: one point five (1.5) units
Number of hours: 18 hours per semester

Total units: 18.5


Note: The Bachelor of Fine Arts major in Visual Communication diploma will be granted after completion of all university requirements as well as passing all courses from the first semester of the first year until the second semester of the fourth year.

Total program units: 181


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