Master of Arts in Communication

Overview

Recognizing the changing and dynamic landscape of communication, the important role played by media companies, and the considerable influence exerted by new media technologies, there is a need to develop future leaders and managers specializing in communication that is largely considerate of local and global conditions to which communication-based companies and institutions largely operate.

The MA in Communication (MAC) program of Far Eastern University positions itself as the counterpart of an MBA. If an MBA program centers on the study of the cost-effective management of an organization’s business strategy, the MAC program focuses on the graduate students’ training in people-centered management of communication as a pivotal tool of and process in any organization. The FEU-MAC program emphasizes one of the journeys towards organizational success which is the strategic use of empathetic and ethical communication anchored on FEU’s core values: Fortitude, Excellence, and Uprightness. Through a people-centered human capital management, these thrust and rationale aim to fill in the communication gaps in the management of resources and structures and in the implementation of interventions all of which tend to assign Communication as a secondary strategy.

While the FEU MA in Communication program is also similar to any other graduate studies in the country in preparing their students for a career in the academe, as seen in the inclusion of education-based courses, and for the continuing professional education of media practitioners, as reflected in the inclusion of technical-based courses; the FEU-MAC’s thrust, in particular, provides learning resources and training in strategic management of the dynamics of human resources and their communication tools in an organization. The courses are designed to cater to the greater understanding of how communication-based companies and institutions operate, the analysis of political and economic policies underlying the function of organizations, the value of incorporating communication technologies to the achievement of the company or institutions’ goals and objectives, and the development of a well-rounded communication manager that is not only business-oriented, but socially and ethically responsible as well. This thrust is also supplemented by courses from Psychology that is intended to highlight the importance of learning the culture of an organization, the significance of working within a multicultural environment, and the enhancement of leadership and managerial competencies that is responsive to the demands of the time.


1. Demonstrate the ability to conduct projects and programs in various communication setups:

  • Design communication programs and campaigns;
  • Conduct research or project in communication/media studies; and
  • Strategically incorporate the use of communication technologies in communication-related projects;

2. Demonstrate the ability to make strategic, collaborative decisions

  • Demonstrate an understanding of the interplay of influences on the communication systems of organizations within national and global milieus;
  • Formulate managerial and strategic decisions as communication specialists in a globalized environment;
  • Demonstrate development of personal and collaborative decision skills.

3. Understand more comprehensively professional ethics and social consciousness in the communication practice

  • Identify the characteristics and scope of ethical and legal implications of communication plans and policies and propose a strategic course of action in the individual and organizational level
  • Describe and provide examples to the administration of socially relevant projects.


The graduates of MA in Communication are expected:

  1. To demonstrate knowledge integration of communication perspectives with global trends and issues
  2. To lead a media and communication environment that is:
    • inclusive and respectful of differences;
    • dynamic and convergent;
    • critical and innovative;
    • socially and morally responsible.
  3. To apply appropriate communication strategies in socio-economic, cultural and political contexts across digital environments
  4. To implement evidence-based and innovative communication programs and projects responsive to the needs of academic, corporate, government or industry sector


Public Information Officer

Public Relations Officer

Advertising or Marketing Executive

Human Resources Officer

Social Media Manager

Communications Lecturer

Communication Training Manager

Communication Researcher

Communications Specialist



Required Courses for Graduates of Non-Communication Program

COMM 1 Introduction to Communication Media

COMM 2 Introduction to Communication Theory

COMM 5 Communication Management & Entrepreneurship

COMRES 1 Introduction to Communication Research         

FOUNDATION COURSES

MCOM 100 Communication Research

MCOM 101 Communication Research Statistics

REQUIRED COURSES

MCOM 200 Communication Theory

MCOM 201 Communication & Management

MCOM 202 Communication Media Laws & Ethics

MCOM 203 New Media Technologies

ELECTIVES (9 Units)

MCOM 204 Communication Policies and Planning

MCOM 205 Integrated Marketing Communications

MCOM 206 Political Economy of Communication

MCOM 207 Communication Project Management

MCOM 208 Organizational Communication

MCOM 209 Development Communication

MCOM 210 Digital Media Arts & Multimedia Production

MCOM 211 Multimedia Presentation Skills

MCOM 212 Media and Information Literacy

MCOM 213 International/Intercultural Communication

COGNATES (6 Units)

PSY 214 Group Process

PSY 220 Seminar on Filipino Personality

PSY 222 Organizational Development

EDUC 203B Curriculum Planning and Development

COMPREHENSIVE EXAMINATION

  1. The comprehensive exam can only be taken after the student has completed all course works. This is held every first week of January and every first week of August and will be conducted in one day.
  2. A graduate student needs to signify his/her plan to take the exam by submitting a letter of intent to the Program Head with the following attachments:
    • Photocopy of the Report of Rating (ROR) and its receipt and
    • Photocopy of the Examination Fee receipt.
  3. A Panel of Examiners shall be appointed by the Program Head and shall have the following responsibilities:
    • To provide a set of reading list to cover the core and required courses as well as the communication electives that will be given to the students;
    • To prepare the comprehensive exam questions;
    • To check and grade the students’ exam answers; and
    • To provide the Department of Communications a detailed description of the examination result to justify the given grade.
  4. The comprehensive exam is made up of three areas:
    • Theories,
    • Research, and
    • Disciplines.
  5. The examinee must be able to get the passing average of all the three exam areas.
  6. The system of grading is as follows:
  Score  Equivalent
100 to 90High Pass
89 to 76Pass
75 to 60Low Pass
Below 60Fail


FOUNDATION COURSES (6 units)

MCOM 100

Communication Research

Development of research design; application of qualitative and quantitative research methods; problems of measurement; data collection, processing, analysis and interpretation. Preparation of the research report – form, content, and style. Lessons on the use of computer software in conducting and processing research data.

MCOM 101

Communication Research Statistics

Basic statistical principles useful in communication media organizations are presented. Topics include statistical sampling, probability theory, statistical estimation, hypothesis testing, regression, and correlation analysis and chi-square application. It relates statistics with communication theory and development communication. The use of computer for statistical analysis and computation (e.g. SPSS) is introduced.

REQUIRED COURSES (12 units)

MCOM 200

Communication Theory

Theories and models of the communication discipline examined in terms of established genres and traditions; comparison of the eastern and western theories; impact of ICT, globalization and other megatrends on theory building; basic concepts in theory construction and model building; and intertwining of theory and research.

MCOM 201

Communication & Management

Concepts and techniques of communication as applied in the management of public, private, and non-governmental organizations.

MCOM 202

Communication Media Laws & Ethics

Legal principles, laws, and policies affecting mass media, telecommunications and electronic media (including the Internet). In addition to laws on press freedom, libel, obscenity and pornography, among others, the course will also include intellectual property rights, public domain, e-commerce. Regulations adopted by self-regulatory bodies and professional organizations will also be discussed. Ethical principles in the practice of communication media.

MCOM 203

New Media Technologies

The course examines examines the role of new media technologies in society and culture. It looks at a range of intellectual traditions and disciplines that will help broaden our understanding of how new media technologies are changing politics, how convergence determines the landscape of our local media, and, how it shapes our identities, our interactions, and our understanding of a new social order. Lastly, this course focuses on the local setting especially on how Filipinos are utilizing technology as a form of expression, as extensions of themselves, and as a tool for development and empowerment.

MCOM-PROJ

Thesis/Special Project

This course combines relevant theoretical knowledge in order to produce an independent study on a particular communication phenomenon with practicable results. The student is also required to present their study in appropriate venues and to publish a journal article as part of their output.

ELECTIVES (9 units)

MCOM 204

Communication Policies and Planning

Communication policymaking and planning frameworks, processes and stakeholders; areas for policymaking and planning; inventory of communication media policies and plans; issues and advocacies in communication policymaking and planning.

MCOM 205

Integrated Marketing Communications

A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force to achieve well-defined organizational objectives.

MCOM 206

Political Economy of Communication

This course looks at the interplay of communication industries and its links to the larger political and economic roles they play in society. This course is designed to help the students understand how today’s communication industries are becoming key players in the local and global business arena and are influencing key policies that shape the way society is structured. Key concepts such as ownership, market, practices, regulation and policies are central to the understanding of this course. Lastly, this course aims to develop critical thinking from a political and economic perspective with an end goal of using this knowledge to create relevant policies that will help shape the future of communication industries.

MCOM 207

Communication Project Management

The course provides management competencies for communication-related program and projects from initiation stage to implementation, monitoring, and evaluation. It also covers areas related to strategic planning, goal-setting, and leadership styles and strategies.

MCOM 208

Organizational Communication

Study of organizational patterns, structures and development, with emphasis on communication as a tool and process in achieving effectiveness in the operations of a particular organization, including the analyses of the interrelationships of management theories, principles, and trends.

MCOM 209

Development Communication

This course provides an examination of communication for planned change. It surveys the use of information, development and communication media in basic communication policies and strategies in relation to problems of modernization and globalization. It aims to train students in competencies that include: information gathering and processing, knowledge management and problem solving, decision analysis and community development.

MCOM 210

Digital Media Arts & Multimedia Production

A hands-on introductory course that integrates the principles and practices in the use of digital technology for multimedia productions that can be distributed and exhibited in multi-platforms, taking into account the output’s educational entertainment, and informative value.

MCOM 211

Multimedia Presentation Skills

Advanced course on oral presentation that focuses on the use of in-depth, research-based audience analysis, methods of delivery; application of theories of persuasion and multi-media techniques.

MCOM 212

Media and Information Literacy

This course is designed to develop the students’ understanding of communication practices and techniques with the end goal of combining critical approaches with praxis that is responsive to the needs of the current communication landscape. As media and communication practitioners exerting considerable influence in shaping public and private agenda, this course will explore the effects of media to understand how it can work for us, to deconstruct the different myths surrounding media and technology, to create responsible media content, and to develop a media and information literate audience.

MCOM 213

International/Intercultural Communication

This course identifies the key challenges presented by intercultural interaction and how these challenges affect people, their jobs and their relationships. It focuses on the strategies and skills needed to deal effectively with these challenges in a broad variety of interaction contexts.

COGNATES (6 units)

PSY 214

Group Process

This involves exposure to actual group interaction techniques for further development of human resources in the world of work. In addition, this involves the application of leadership skills and coping strategies with the sudden changes in corporate policies

PSY 220

Seminar on Filipino Personality

Study of concepts and indigenous methods in Sikolohiyang Pilipino and its applications in various fields of psychology specifically in the area of research.

PSY 222

Organizational Development

Pragmatic application of the holistic approach to industrial challenges through the use of psychological strategies for problems and solutions related to the development of the field.

EDUC 203B

Curriculum Planning and Development

This course discusses the fundamental areas that affect the design and development of a curriculum. It covers theories and principles governing curriculum development, designing and evaluating curriculum and developing instructional materials.



A student who has completed all academic requirements qualifies as a candidate for graduation. Below are the documents that one needs to secure the following:

  • Completely filled-up application for graduation with 1 pc. 2 x 2 picture (with white background)
  • Proof of ID Picture Retake (ID Section)
  • Photocopy of NSO Certified Birth Certificate
  • FEU Official Receipt of Report of Rating
  • FEU Official Receipt of Alumni Fee
  • Long brown envelope with the following details:

            Name: Last Name, First Name MI
            Student Number
            Degree Program
            Institute
            Mobile Number
            Email Address




Institute of Arts and Sciences

LAP Hall, Ground Floor, ARFA Building

CONTACT DETAILS
LAP Hall, Ground Floor, ARFA Building

Office Hours: M-F, 8:00AM-5:00PM

Tel (02) 8849-4122; (02) 8849-4000 loc 224/225

Fax (02) 8849-4122

Email ias@feu.edu.ph

Dr. Rowena C. Reyes

Dean, Institute of Arts and Sciences

Mr. Mark Salvador Ysla

Associate Dean, Institute of Arts and Sciences

Dr. John Anthony Yason

Associate Dean, Institute of Arts and Sciences

  • Nicanor Reyes Street, Sampaloc, Manila
  • Tel No: +63 (2)-87777-338 (trunkline)

Copyright © 2019. All Rights Reserved