In 2001, FEU under the Institute of Accounts, Business and Finance or IABF offered the Tourism program to its students. The university provided the opportunity for the students to obtain a degree in Bachelor of Science in Commerce major in Tourism Management. The degree was structured to be a hybrid program offering a combination of hospitality and tourism courses, aiming to produce graduates who can work well in any division of the tourism industry.
By 2007, the BSC Tourism Management student population has steadily grown, with almost a thousand students in all year levels. In 2010, the BSC Tourism Management program was replaced with BS Tourism Management which gained government recognition under CHED memorandum order (CMO) no. 30. The Institute of Tourism and Hotel Management (ITHM) was then formed in 2011 to manage the BS Tourism Management and BS Hotel and Restaurant Management programs.
The current Bachelor of Science in Tourism Management (BSTM) program is a four-year degree program with two tracks, namely Event Management and Travel and Tours Management. It prepares students for management positions in some of the largest and fastest-growing economic sectors worldwide in the tourism industry.
In this program, students acquire essential industry knowledge and leadership skills in hospitality finance and development, marketing and revenue management, conference and special event planning, tourism destination policy and promotion, and food and beverage operations, both in and out of the classroom. They gain hands-on experience through internships and events while building a valuable portfolio of professional experience and an extensive network within the industry even before they graduate, ahead of their peers. With creativity and entrepreneurship as their leverage, students are prepared to push the boundaries of this growing global industry.
BSTM graduates belong to Level VI (Baccalaureate) of the Philippine Qualifications Framework (under qualification code number 61015) and are also recognized under the ASEAN Qualifications Reference Framework.
Additionally, the BSTM program has achieved Level I formal accreditation status under the Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA) since November 2016.
The program welcomes all interested students from any senior high school track provided they reach the required minimum score in the FEU College Admission Test (FEUCAT). All incoming first year students must adhere to the University’s admission requirements as prescribed by the Admission and Financial Assistance Office.
Click or tap on the following sections for more information about this program.
In accordance with FEU’s mission and vision, the BS Tourism Management Program responds to the high standards of the Tourism industry by providing the best professionals in the field. It aspires to produce graduates who shall take on the leadership and innovative roles in the rapidly changing global tourism environment while embodying the FEU’s core values of fortitude, excellence, and uprightness.
Students are trained and exposed to highly-competitive environment that includes sectors from include travel agency and tour operations, hotels, global distribution system, transportation (air, land and water) and airport support companies.
Taking a holistic approach on internship, BSTM has partnered with the public sector agencies and institutions such as the Department of Tourism, the Tourism Investment Enterprise Zone Authority, the National Parks Development Committee, the Intramuros Administration, the National Museum, the Bureau of Immigration, and the National Historical Commission of the Philippines, among others.
In preparation for the ASEAN Integration, the BSTM program equips students with competencies based on the various qualifications under the Technical Education and Skills Development Authority (TESDA). Students also receive Certificates of Achievement after finishing their Events Management course and may apply for a Certified Events Planner Qualification Certificate from the Asia Pacific Institute of Events Management (APIEM), an international organization based in the United Kingdom.
BSTM also adheres with the prescribed objectives for tourism management education, as indicated in the Commission on Higher Education (CHED) memorandum order (CMO) no. 62, series of 2017.
Common to all programs
Graduates of FEU can:
Articulate and discuss the latest developments in the specific field of practice;
Effectively communicate orally and in writing using English, Filipino, mother tongue language, and an appropriate Foreign Language required by the industry;
Work effectively and independently in multi-disciplinary and multi-cultural teams; and
Act in recognition of professional, social, and ethical responsibility
Preserve and promote “Filipino historical and cultural heritage” (based on RA No. 7722).
Common to tourism and hospitality disciplines:
Graduates of the Institute of Tourism and Hotel Management (ITHM) can:
Demonstrate knowledge of tourism industry, local tourism products and services;
Interpret and apply relevant laws related to tourism industry
Observe and perform risk mitigation activities;
Utilize information technology applications for tourism and hospitality;
Manage and market a service-oriented business organization;
Demonstrate administrative and managerial skills in a service-oriented business organization;
Prepare and monitor industry specific financial transactions and reports;
Perform human capital development functions of a tourism oriented organization; and
Utilize various communication channels proficiently in with guests and colleagues
Specific to the BSTM program
BS Tourism Management graduates can:
Plan, implement and monitor tours and sales activities;
Research, plan and conduct various tour guiding activities;
Develop appropriate marketing programs and arrange the required travel services;
Plan / Organize, implement and evaluate MICE activities; and
Plan, develop and evaluate tourism sited and attractions.
The BSTM program offers diverse career options for its graduates. The following are some industries and positions for which they can apply:
Airlines: Cabin crew, Ground attendant, Sales and Marketing Manager, Passenger Service Representative, Reservations and Ticketing Officer, Training Manager
Sea: Cruise Line Director, Documentation Officer/ Supervisor, Chief Steward/Stewardess, Reservations Officer, Booking Supervisor, Training Manager
Planner, Developer, Researcher, Marketing Officer, Project Development Specialist, Liaison Officer, Tourism Diplomat, Training Officer
Lecturer, Researcher, Training Consultancy
The BSTM program uses varied approaches in tourism management education, adapting to the needs of our students and the demands of the changing global work environment in the tourism profession. This allows the program to stay competitive and relevant in the field.
General Education (GE) courses comprise most of the required units during the first two years of the program. These are university-wide courses intended to develop the students’ key academic skills and competencies such as persuasive communication and innovative thinking. The University upholds that developing such basic competencies helps prepare students towards becoming independent learners as they progress in their respective programs and eventually, their careers.
Alongside their GE courses, BSTM students must also undertake professional tourism courses depending on their chosen track.
Event Management Track
The BSTM – Event Management Track aims to produce graduates who are equipped to professionally handle different types of meetings and events in diverse settings. Business and technical skills in event management such as event project planning and implementation, financial management, facilities management, event program design, and the like are honed through case study analyses, event proposal creation, presentations, and actual handling of several events.
Professional skills such as conscientiousness, leadership, teamwork, and time management are also developed through theory and practice. Graduates of this track may venture into event management-related businesses, event consulting, and work in tourism, hospitality, and corporate fields where specialized skills in event management are required.
FEU-ITHM strengthens its Event Management track with international and industry-recognized certifications such as the Certificate of Achievement and Certified Events Planner from the Asia Pacific for Events Management (APIEM) and National Certifications III in Event Management from the Technical Education Skills and Development Authority (TESDA).
Travel and Tours Management Track
Meanwhile, the Travel and Tours Management Track aims to produce graduates with comprehensive knowledge in the management, operations, and service delivery of the different sectors of the tours and travel industry.
The professional, business, and travel-related skills are developed to prepare students to take entry-level, supervisory, and even entrepreneurial positions in tour and travel operations and related fields in multi-cultural settings.
On top of the knowledge and competencies focused on travel agency management, tour marketing and promotions, tourism laws, domestic and international tourism operations, specialized skills in recreation and leisure, destination management, and heritage tourism are also developed.
Afterward, students are required to perform internal
auditing research works and feasibility studies and undertake 600-hour
supervised apprenticeship training in various auditing and accounting firms and
other accredited business firms.
Students are also trained to become well-rounded, socially and morally responsible citizens through the National Service Training Program (NSTP) and the Wellness and Recreation Program (WRP) of the University. Under WRP, students can choose to attend a diverse array of short courses intended to develop their physiological and emotional well-being as well as their sense of belonging in the community and their social responsibility.
The BSTM program utilizes multiple teaching-learning approaches catering to students’ needs and empowering them as independent learners and outstanding tourism management professionals in the future. These approaches include:
Following the University’s educational philosophy and learning paradigm, the BSTM program utilizes methods which encourage active and collaborative learning engagements between the students and the teachers. Through dynamic activities and tasks, students are empowered to take responsibility for their own learning rather than become passive recipients of information in the classroom.
Fundamental knowledge in management concepts, principles, and laws are taught through a mix of discussions and lectures.
The BSTM program equips students with the ability to see the various aspects of professional tourism management practice through multidisciplinary lenses and perspectives. This, together with their liberal GE courses in the field of arts, humanities and social sciences, encourage well-rounded development for our students.
BSTM facilitates ubiquitous learning in its courses through online virtual classrooms, online modules and web resources. The program primarily uses Canvas, the official learning management system (LMS) of FEU and a globally recognized platform among leading educational institutions worldwide.
Students are encouraged to conduct research work, while professional courses also utilize research-based materials such as case studies and feasibility studies to ensure the delivery of updated information about current industry standards and practices.
Assessment and Research Work
Tourism Management is a skills-based program designed to develop and hone the students’ capabilities through the assessment of their critical thinking, communication, customer service and other related skills that are essential in the tourism and hospitality industry.
Aside from the traditional pen and paper assessments, BSTM students prepare and deliver presentations on current issues and specific topics about tourism. Before the end of each semester, students are expected to apply these skills in their respective actual culminating activities (ex. Handling local and international events).
Research is part of the students’ coursework in most of their professional courses like tourism impacts and sustainability, ecotourism, entrepreneurship, among others. Their topics must be aligned with the tourism agenda of the United Nations World Tourism Organization (UNWTO).
Tourism students are expected to finish 500 hours of internship in reputable tourism-related companies, both private and government, such as airlines, airports, travel agencies, hotels, casinos, recreational facilities, among others.
They also have an option to complete their internship in other countries such as in the USA, Thailand, China and Vietnam. The Student Internship Abroad Program (SIAP) complies with CHED policy under CMO no. 22, series of 2013.
BSTM students must complete a total of 2,718 hours of course work, which includes 500 hours of internship. They also must achieve a minimum quality point average (QPA) of 2.4 by the end of their four-year program.