FEU faculty holds workshop for Navoteño HS students

Seminar-workshop on digital filmmaking3

Advocacy filmmaker and film educator Seymour Sanchez recently conducted a seminar-workshop on digital filmmaking and mentoring sessions for junior high school students and teachers at the Pangisdaan Hall, 4th Floor Navotas City Hall, in connection with the 3rd Navoteño Film Festival to be held on June 23.

Sanchez teaches cinema, scriptwriting and journalism at the Far Eastern University (FEU) Department of Communication. He is a graduate of the 14th Ricky Lee scriptwriting workshop and the first Brillante Mendoza directing class.

His short film “Caretaker” won second prize in the short fiction category of the sixth CAM International Festival for Short Films in Cairo, Egypt, as well as the Golden Philippine Eagle Festival Director’s Choice and Best Actor award for Rolando Inocencio at the third Singkuwento International Film Festival, Audience Choice prize at the Active Vista Human Rights Film Festival, among others. He also won the grand prize for “Hiwaga” in the screenplay category of the 59th Don Carlos Palanca Memorial Awards for Literature.

Sanchez discussed development, pre-production, production, post-production and distribution, and talked about scriptwriting, cinematography and lighting, production design, sound, music, editing and directing. His wife, Eloisa, imparted her knowledge in production management and producing films for Red Room Media Productions while FEU’s resident actor and short film editor Rowi Du shared some tips and advice in his fields of expertise.

Seminar-workshop on digital filmmaking13

The annual project, which is facilitated by PIO head Irish Cubillan, is open to all junior high school students from the city. Competing this year are Kaunlaran High School, La Naval Academy, Navotas National HS, Navotas National Science HS, San Jose Academy, San Rafael Technological and Vocational HS, San Roque National HS, Tangos National HS and Tanza National HS.

The film festival, which has tourism as its theme this year, serves as a platform for the city’s future filmmakers to develop and harness their craft and showcase their works, as well as a means to discover young and talented Navoteños for the city’s art scholarship program.

Scientists name new tree species after FEU founder









Originally published in the The Philippine Star on May 24, 2018

Rainier Allan Ronda

MANILA, Philippines — Three Filipino scientists who discovered a new plant species in Argao, Cebu have named it after the founder and first president of Far Eastern University (FEU), Dr. Nicanor Reyes Sr.

The taxonomy research team composed of Grecebio Jonathan Alejandro, Axel Arriola and Marcos Valdez Jr. discovered the discospermum reyesii in an effort to update Philippine flora specifically those belonging to the rubiaceae (coffee) family.

“As an alumni of the FEU, it’s a way of giving back and to honor the founder and first president of the university,” Arriola, BS Biology graduate in 2000, told The STAR.

The scientists said Reyes made several innovations in the cultural and educational sector in the early 20th century, and helped make tertiary education affordable to many underprivileged Filipinos. FEU, upon its founding in 1928, was the country’s first institution to offer an accountancy course.

FEU is celebrating this year its 90th founding anniversary.

The principal investigator of the taxonomy effort is Alejandro, BS Biology graduate of FEU with a doctorate in Natural Sciences, magna cum laude, from the Universitat Bayreuth in Germany. Alejandro is also 2006 Outstanding Young Scientist Awardee of the National Academy of Science and Technology-Department of Science and Technology in Biological Sciences.Valdez, on the other hand, is currently an FEU Research Fellow teaching at the Graduate School. He has an agricultural science doctorate from Nagoya University and was named 2012 Outstanding Young Scientist Awardee in Animal Sciences of the NAST-DOST. He finished BS Biology major in Genetics at UP Los Baños.

Discospermum cebuense. A and C) Flowering Branch; B) Fruit

Discospermum cebuense. A and C) Flowering Branch; B) Fruit

Valdez said their taxonomy effort was led by Alejandro, the country’s leading authority on the rubiaceae family.

Arriola said that the Philippines’ diverse flora presents a challenge for taxonomists to study its rich biological resources.

“Most of the names of the species here are outdated with respect to new evidence using morphological and molecular data. We’re trying to update those species that were recognized already,” Arriola said.

“We conduct botanical explorations and herbarium visits to recollect and update these ‘undertreated’ species,” he said. “It’s the work of Filipino taxonomists or botanists to look for them and assess based on new classifications, new circumscriptions, new taxonomic evidence.”

Valdez said that they are likely to discover new plant species as they pursue their taxonomic effort. “Our biological resources here are underexplored,” he said.

The discospermum reyesii is the third such recognized species in the Philippines after the discospermum whitfordii and discospermum philippinensis, the latter of which was also discovered by Alejandro and Arriola in 2013.

The scientists have published their latest discovery in the Annales Botanici Fennici, an international science journal.

“In giving names, you need to conform with the rules of the ICN or International Code of Nomenclature for Plants, Algae and Fungi,” Arriola said. “So that your new species will be recognized.”


FEU IABF faculty members present formidable research agenda


Eight faculty members and academic managers of Far Eastern University (FEU) – Institute of Accounts, Business, and Finance, Business Administration (IABF) presented their research findings at the International Conference on Business and Economy with the theme, “Creating, Managing, and Distributing Wealth: Leading the Innovation Challenge” . This was held in Waterfront, Lahug Cebu City and organized by University of San Carlos School of Business and Economy last February 15 to 16, 2018.

Eric Jayson V. Asuncion of FEU-Makati discussed “Social Commerce Continuance Participation Intention Among Business Administration Students of Jose Rizal University” where he shared that in today’s digital era, social commerce platforms are the new battleground for companies to offer and market their products and services. For consumers, it spelled convenience in terms of time and effort as well as the support they got from the online community as well as its members.

Maria Carmen Lapuz shared her findings in “Performance Evaluation of Mergers Using the CAMEL Parameters: The Case of Selected Banks in the Philippines” which looked into how Bangko Sentral ng Pilipinas(BSP) continues to offer incentives for weaker banks to consolidate and merge to further strengthen the banking system and minimize bank closures.

Research Collaborators, Benita A, Meneses and Dr. Marietta C. Israel, in their study, “The Generational Diversity Work Values and Beliefs in the Workplace in the Philippines”, found out that the workplace today is not as simple as that of the traditional because the modern worker’s job requires decision-making, problem-solving, trouble-shooting, and managing that may require a prioritizing of options to select the best, considering the circumstances.

Ryan Christian C. Mercado, in his study, “Employee Engagement as a Strategic Tool for Improving Productivity in the Employees BPO in Cubao, Quezon City: An Analysis” established that the current challenge of the human resources department and respective business unit managers to keep their employees motivated and highly engaged. The war for talent today has become heightened, with companies willing to be creative in attracting potential candidates to be part of their organization.


Dr. Roland M. Simbre and Rhodora D. Tabal, presented their study “Impact of High-Performance Work Practices System on Human Resource Outcomes and Organizational Performance in the Philippine Government Banks”. This showed that it is increasingly apparent that one of the keys to successful organizational performance is people within the organization and the management system that harnesses their talents and capabilities. Human resources are a primary source of competitive advantage which is difficult to imitate.

Madonna Tejada’s study, “Conglomerate Strategy, Firm Efficiency and Performance: An Analysis of Southeast Asian Conglomerates” described the level of efficiency and corporate performance of companies that belong to conglomerates in Southeast Asia.


IE conducts Faculty Development Seminar in Thailand

sarasas 4

The Institute of Education recently conducted a Faculty Development Seminar in Sarasas School Witaed in Chiangmai Thailand on Feb 10-11, 2018. Topics included, Reigniting the Passion for Teaching, Technology in the Classroom and Problem Based Learning were discussed.

The facilitators were Dr. Elisa Mañalac, Dr. Stephen Jay Co and Dr. Myrna Quinto.

The seminar was conducted as part of IE’s mandate as a Center of Excellence in Education and to strengthen the ties with Sarasas Schools where some IE students also carry out their Practice Teaching by virtue of a MOA. Sarasas Schools have more than 40 branches all over Thailand.

The Institute of Education continuously reaches out to schools here and abroad to share its best practices in honing the skills of future educators.




FEU takes active role in Southeast Asia Teacher Project

Inbound Students1

Student-teachers from Indonesia who are part of the Southeast Asia Teacher Project (SEA-Teacher) were greeted with a full schedule prepared by Far Eastern University (FEU) Institute of Education (IE).

FEU-IE is an active member and participant of the “Pre-Service Student Teacher Exchange” in the Southeast Asia (SEA-Teacher Project) spearheaded by the Southeast Asian Ministers of Education Secretariat.

Dr. Elisa Mañalac, IE dean said, “We took the opportunity to join this program to strengthen Teacher Education on an international level, to share and learn the best practices of student teaching in Southeast Asia. Each participating university is responsible for mentoring the student teachers in the schools of their respective countries.”

To date, FEU-IE has sent three (3) batches of three (3) students and received 3 batches as well. Three FEU-IE students were also sent to Indonesia: Angelica Presto-BSEd ENG went to Universitas Negeri Padang, Kimberly Casaljay-BSEd ENG will gain experience at Universitas Negeri Makasassar and Yzelle Lopez-BSEd GENSCI is assigned to Sriwijaya University.

While the 4th and the current inbound batch is composed of Indonesian student teachers, Nurul Ezkanandyta of the Indonesia University of Education, Aqidatul Izzah of Tadulako University and Sri Jayati of Universitas Negeri Makassar.

DSC02458The partnership with SEAMEO (Southeast Asian Ministers of Education) which started in 2015, is one the seven priority areas, “Revitalizing Teacher Education”, mandated by the SEAMEO Council, composed of the 11 Ministers of Education of Southeast Asia, Dr. Manalac added.

The project aims to provide an opportunity for pre-service student teachers from teacher education institutes and universities in Southeast Asia to have teaching experiences (practicum teaching) for 1 month in the schools of other countries within Southeast Asia.

3rd Student Research Colloquium


The Institute of Accounts Business, and Finance, Business Administration held its 3rd Student Research Colloquium 2017 last December 6, 2017, at FEU Case Study Room with a theme of “Building Innovative Ideas Towards Excellence in Business Research”. The colloquium was participated by five (5) group researchers from the different discipline, marketing, and finance courses. Among the group, advisers are Dr. Roland Simbre, Dr. Victor Tabuzo, Mr. Gavino Sagarino, and Mr. Ryan Christian Mercado.

Dr. Victor T. Tabuzos’ group research presenters got the best paper category, entitled “The Investment Preference of the College Students of Far Eastern University, Manila”.

This year’s student research colloquium objectives were to provide opportunities to present research proposals where they are contemplating an in-depth study, to encourage and inspire students from other disciplines to undertake their own research, to build a pool of students’ research outputs that can published in hard copy and/or electronic form and to present research output in local and international conferences and competitive research events.

Dr. Josielyn Mendoza and Dr. Gina Suarez were in the panel of reactors who gave their comments, reactions, and suggestions for possible improvement of the research.
The event was headed by research committee chairman and BA assistant program head, Dr. Marietta C. Israel, BA Program Head, Dr. Joselito P. Tem and IABF Dean, Dr. Alma V. Dela Cruz.

Innovative minds meet in IABF research colloquium


The Institute of Accounts, Business and Finance, and Business Administration held its 4th IABF Faculty Research Colloquium 2017 last November 8, 2017 at FEU Case Study Room with a theme “Building Innovative Ideas Towards Excellence in Business Research”.

In this year’s research colloquium objectives were to build a pool of research outputs that are published in hard copy and/or electronic formats, to encourage and inspire others on the IABF team to undertake their own research and to allow them to present their research outputs in local and international conferences and competitive research events. Eight (8) Business Administration Faculty Researchers and one (1) faculty researcher from Internal Auditing participated in the colloquim, namely:
AGUB, CHRISTIAN B. , ASUNCION, Eric V., CADA, Leonardo F., CUEVAS, Carolyn C., FERRER, Martita C.,
LAPUZ, Carmen B., MERCADO, Ryan Christian C., OLIVO, Shirley E., TANGPUS, Johnelyn G.,

The panel of reactors were: Dr. Edita Bunuan, Dr. Gina Suarez and Dr. Mark Tapar who gave their comments, and suggestions for possible improvement of the research.

The event was headed by research committee chairman and BA assistant program head, Dr. Marietta C. Israel, BA Program Head, Dr. Joselito P. Tem and IABF Dean, Dr. Alma V. Dela Cruz.

FEU researchers share new knowledge at 3rd SIMPI 2017

SIMPI 2017

Faculty researchers from Far Eastern University (FEU) presented new findings on the theme, Sustainability Innovation for a Better Future at the 3rd Sustainability Initiatives Case Study in Malaysia, Philippines, and Indonesia (SIMPI) in Universitas Bung Hatta in Padang, West Sumatra in Indonesia last October 3 to 6, 2017.

Dr. Myrna P. Quinto, FEU Vice President for Academic Development, delivered the keynote lecture on Internationalization of Higher Education. Dr. Quinto stressed the need for sustaining internationalization programs of universities in order to compete globally. She spoke not only on the internationalization efforts of FEU but also on the Policy Framework and Strategies on the Internationalization of Philippine Higher Education.

Dr. Marcos Valdez, FEU resident Research Fellow, delivered his paper Characterization of the Native Goats from the Province of Cebu, Central Visayas, Philippines. His study described the comprehensive morphometric analyses of native goats in the Philippines. The results are envisioned to help influence implementing policies related to the sustainable management and utilization of animal genetic resource.

On the business sustainability aspect, Rafael Paolo Ireneo, faculty member of FEU’s Institute of Arts Business and Finance (IABF) presented Performance Evaluation of Selected Toyota Dealerships in Metro Manila: DEA-SFA Approach. The study evaluated the performance of ten selected Toyota dealerships in Metro Manila from 2010 to 2014 using Data Envelopment Analysis (DEA) and Stochastic Frontier Analysis (SFA) to measure technical efficiency.

While Joseph Paglingayen, also a faculty of IABF presented his paper Market Reaction to Initial Public Offerings (IPO) Lock-up Expiration in the Philippines. The study supports sustainability by demonstrating the statistically significant negative reaction to the IPO lock-up expiration which can be a factor for the downward spiral of stock prices. His findings are expected to lessen the possible drastic impact on the stock market which may pose sustainability risks of the stocks involved.

Dr. Dennis H. Pulido, University Research Center Director and Dr. Victor T. Tabuzo, Center for Teaching, Learning and Continuing Education Director served as SIMPI’s regional and program directors. Dr. Marietta Israel, IABF Assistant Program Head for Business Administration and Professor Anabelle Verdote from the Institute of Architecture and Fine Arts also acted as conference committee members and session chairs.

SIMPI, which started in 2015, is an annual conference collaboration of three universities, Universiti Teknologi Malaysia, Far Eastern University and Universitas Bung Hatta of Indonesia. It brings together researchers, faculty members, and students from Malaysia, the Philippines, Indonesia, Australia, and India.

Research Directors from all three universities are already planning the 4th SIMPI with representatives from Saveetha University in India and Griffith University in Australia. FEU hosted the 2nd SIMPI Conference in Manila.

Sumitomo awards grant to ITHM faculty

Prof. Harold Bueno with ITHM students.

Prof. Harold Bueno with ITHM students.

FEU Institute of Tourism and Hotel Management Assistant Professor Harold Bernardo Bueno was recently announced as a recipient of Sumitomo Foundation’s “Grant for Japan-related Research Projects”.

Prof. Bueno won the grant amounting to $7,500 for his research entitled “Conceptualizing a Framework for Sustainable Farm-to-Table Tourism via Organic Farming: The Case of Japan and South East Asian Region”. A total of 66 studies were deemed eligible out of 565 submissions from different prestigious universities across Asia.

The Sumitomo Foundation is a non-profit grant-making organization established September 25, 1991 by 20 companies of the Sumitomo Group to commemorate the 300th anniversary of the Besshi Copper Mine in Shikoku, Japan. The awards are held every year continuously. The purpose is to build international understanding in Asia and Japan through research projects in various fields, to determine or help solve those problems which confront humanity. The grants shall also meet the needs of our times and be international in scope.

FEU Profs now certified marketing professionals

L-R:  Romeo Nuqui, Maria Alma Caoagdan, Paul Martin Hernandez, Alexis Marie Foronda, Paulino Ayson, Dr. Karoline Palparan, Von Kirby German, Fae Marie Abellana, Gino Garcia,  Martita Ferrer, and  John Louie Ruben.

L-R: Romeo Nuqui, Maria Alma Caoagdan, Paul Martin Hernandez, Alexis Marie Foronda, Paulino Ayson, Dr. Karoline Palparan, Von Kirby German, Fae Marie Abellana, Gino Garcia, Martita Ferrer, and John Louie Ruben.

Far Eastern University (FEU) Institute of Accounts, Business, and Finance (IABF) marketing professors are now Certified Marketing Professionals and Certified Sales Professionals of the Sales and Marketing Institute (SMI) Philippines.

According to Assistant Program Head Von Kirby German, also a certified marketer, “IABF will implement, the integration of CMP and CSP programs into the marketing courses in the first semester, A.Y. 2017-2018 allowing the business administration students to be qualified and to get global recognition in sales and marketing.’

“The exams are a validation of highly competent faculty members who are in tune with the University’s goal to produce globally competive professionals”, German added.

SMI Philippines is the premier professional body of sales and marketing practitioners in the Philippines. Through its global network and affiliates, SMI provides a dynamic forum for sales and marketing for professionals to advance their careers through certifications, research, professional development, networking, and advocacy of the highest ethical and practice standards.

With affiliates across the Asia-Pacific Region, Australia, Malaysia, Singapore, China, Russia and the United Kingdom, SMI aims to deliver world-class support to empower its members with the knowledge and skills they need to excel in the profession.