FEU DepEd- National Council for Children’s Television forge research partnership

In the photo (R-L, 1st row): FEU’s University Research Director Dr. Sandra Yap, NCCT Board Member Ms. Alice Panares, FEU SVPAA Dr. Maria Teresa Trinidad P. Tinio, DepEd-NCCT Exec Dir Dr. Rizalino Jose T. Rosales,  NCCT Supervising Administrative Officer Ms. Daisy Atienza and, Research Team member from FEU Psych, Mr. Jan Patrick Gutierrez. (2nd row, R-L): FEU Marketing & Comm Manager Dr. Rowena C, Reyes, NCCT Research Team member Ms. Airan Bueno, FEU Independent Project Researcher from Comm, Ms. Kate Ashley Dayag, NCCT Team Research member Ms. Patricia Veatriz Gentalian, NCCT Accountant Teresita M. Cruz, Research Team member from FEU Comm Ms. Flordeliz Abanto and NCCT Team Research member Isaac Hilario. Not in the photo:  Research Team member from Lyceum Psych, Dr. Joseph Francisco.

In the photo (R-L, 1st row): FEU’s University Research Director Dr. Sandra Yap, NCCT Board Member Ms. Alice Panares, FEU SVPAA Dr. Maria Teresa Trinidad P. Tinio, DepEd-NCCT Exec Dir Dr. Rizalino Jose T. Rosales, NCCT Supervising Administrative Officer Ms. Daisy Atienza and, Research Team member from FEU Psych, Mr. Jan Patrick Gutierrez.
(2nd row, R-L): FEU Marketing & Comm Manager Dr. Rowena C, Reyes, NCCT Research Team member Ms. Airan Bueno, FEU Independent Project Researcher from Comm, Ms. Kate Ashley Dayag, NCCT Team Research member Ms. Patricia Veatriz Gentalian, NCCT Accountant Teresita M. Cruz, Research Team member from FEU Comm Ms. Flordeliz Abanto and NCCT Team Research member Isaac Hilario. Not in the photo: Research Team member from Lyceum Psych, Dr. Joseph Francisco.

The Far Eastern University DepEd-National Council for Children’s Television (NCCT) signed a Memorandum of Agreement for a research partnership on nationwide study on school children’s media consumption, parental mediation and classroom performance.

The collaboration provides the FEU faculty the opportunity to design the research methods, collect and analyze the quantitative (survey) and qualitative (focus group discussion) data of Grades 1 to 6 private and public school children and their parents in Metro Manila (cities of Caloocan and Manila), Luzon (Calamba City and Nagcarlan), Visayas (Cebu City and Badian) and Mindanao (cities of General Santos and Sarangani).

In 2015, the NCCT released survey results that showed school children watch television (TV) an average of 3 hours on weekdays and 6 hours on weekends.
The new study’s scope was expanded to include the children’s consumption of social media and video games, and used mixed methods for data collection.

Available research literature is mostly foreign and this is the first study that will look into the Filipino schoolchildren.

Last December 7, 2018, preliminary results were presented by the research team and the highlights include:

1.School children were spending less amount of hours on TV ( less than hour on weekdays and almost two hours on weekends for Grades 1-3; three hours on weekdays and almost six hours on weekends for Grades 4-6)

2. For video games, several Grades 1-3 pupils claimed that they sometimes play on weekdays and weekends at home. Grades 4-6 pupils play longer on Fridays and weekends, and many play at relatives’, friends’ and in computer shops.

3. Younger school children use Youtube more than Facebook, while the older students use Youtube and Instagram more than Facebook.

4. Children watch program with educational content but they are also exposed to violence, sex, foul language and gore on TV, social media and videogames.

5. Parents view TV programs with their children (co-viewing) while parents use restrictive mediation by limiting hours of video gaming.

6. There is a negative correlation between videogame consumption and task focus in school performance.

The research team will present a comprehensive report, including the analysis of the focus group discussions and policy recommendations for child-friendly media content on March, 2019.

NCCT is an agency that is attached to the Department of Education and was created under RA No. 8370 or the Children’s Television Act of 1997.
Its primary mandate is to promote media education and produce quality television programs that develop the knowledge, skills, values, and keen sense of national identity for the Filipino child.

Presentation of preliminary results at the Bulwagan ng Karunungan, DepEd , December 7, 2018

Presentation of preliminary results at the Bulwagan ng Karunungan, DepEd , December 7, 2018

R-L: Flordeliz Abanto (FEU Comm), Jan Patrick Gutierrez (FEU Psych), Dr. Myrna P. Quinto (FEU VPAD), Daisy Atienza (NCCT’s Supervising Administrative Officer) , Dr. Joseph Francisco (Lyceum Psych), NCCT Researchers Patricia Gentalian and Isaac Hilario and Kate Ashley Dayag (FEU Comm).

R-L: Flordeliz Abanto (FEU Comm), Jan Patrick Gutierrez (FEU Psych), Dr. Myrna P. Quinto (FEU VPAD), Daisy Atienza (NCCT’s Supervising Administrative Officer) , Dr. Joseph Francisco (Lyceum Psych), NCCT Researchers Patricia Gentalian and Isaac Hilario and Kate Ashley Dayag (FEU Comm).