Team “Eturnity” from the FEU Institute of Accounts, Business, and Finance. Photo from the IABF Dean’s Office.
A group of business administration students from Far Eastern University (FEU) emerged as champions in this year’s Entrep Challenge: Interschool Product Innovation, besting five other universities in a competition focused on sustainable agricultural innovation.
Held at the University of Caloocan City, the event marked its third edition with the theme “Harvesting Ideas: Innovations for Sustainable Agriculture.” The students had been invited to propose original, sustainability-focused products addressing issues in agriculture, food systems, and environmental resilience.
The winning team, Eturnity—composed of eight third-year students—presented a biodegradable urn. Designed as a living memorial, the urn allows the ashes of a pet to nurture a tree or flower, merging environmental stewardship with a meaningful personal ritual.
The students behind the project were Mark Jholo R. Arenas, Jasmine Amor L. Burgos, Paul Brian S. Ballaran, Raezon A. Gonzales, Julia Rafaela M. Dieza, Jade Ann B. Ilagan, Wendy Kessiah H. Alfaro, and Vaneza Ann F. Collado.
They were mentored by RJ S. Hilario.
Among entries that explored composting technologies, vertical farming kits, and biofertilizers, the FEU team stood out for its commercial potential, and the emotional value embedded in its product concept. Judges from the academe and agribusiness sectors cited the project’s relevance to both ecological sustainability and consumer behavior trends.
Organized annually, the Entrep Challenge seeks to develop student-led innovations with practical applications in agriculture and the environment. This year’s edition placed stronger emphasis on green entrepreneurship and circular product design—areas where the FEU team’s project delivered convincingly.
For FEU’s business program, the win signals growing student engagement in sustainability-driven innovation, and the capacity of young entrepreneurs to offer viable solutions to pressing environmental concerns.
