Originally established in 1968, the Bachelor of Fine Arts (BFA) offers two major specializations, namely Visual Communication and Studio Arts. BFA major in Visual Communication is a four-year program that aims to produce graduates with comprehensive knowledge, appropriate skills and a professional attitude in the practice of visual communication, within the framework of the university’s educational philosophy and core values. The program aims to produce graduates with critical and creative thinking, visual and digital literacy, technical and technological competence and professional ethics in the practice of visual communication, equipped with skills and competencies responsive to professional, industry and global requirements and standards. The program has produced 39 cohorts since its establishment.
Under the new 2018 curriculum, BFA major in Visual Communication comprises of 181 credit units, providing a holistic education that will ground students in the fundamentals of aesthetic knowledge, tools and techniques in translating concepts into artworks and visual art products through innovations and adoption and use of traditional and non-traditional media and devices for communication materials for intended audiences. The program includes study of the nature and practice of the visual communication discipline through courses in techniques, materials, figure drawing, design theory, art history, visual communication design, digital design, production work, photography, advertising, visual and verbal communication, creative research, portfolio-making and creative management.
The four-year program is ladder-type with students being granted the following: Certificate in Visual Communication after the third year level, and Diploma in Bachelor of Fine Arts major in Visual Communication after the Fourth Year Second Semester upon successful completion of all prescribed courses and university requirements.
BFA graduates belong to Level VI (Baccalaureate) of the Philippine Qualifications Framework (under qualification code number 60213) and are also recognized under the ASEAN Qualifications Reference Framework.
The program welcomes all interested students from any senior high school track provided they reach the required minimum score in the FEU College Admission Test (FEUCAT). Applicants must also pass a skills and assessment test to qualify. The program accepts transferees only during the first semester of each academic year.
All incoming first year students must adhere to the University’s admission requirements as prescribed by the Admission and Financial Assistance Office.
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