Bachelor of Fine Arts major in Studio Arts

The BFA major in Studio Arts program aims to produce art and design professionals:

Whose creative works exhibit core Filipino values;
Who demonstrate high level of competencies in artistic production in local and international settings;
Who are committed to nation-building and lifelong learning;
Who are well-rounded in terms of teamwork, communication and problem solving;
That situate their work in contemporary art theory and practice;
Who can distinguish their own personal style and discriminate among historical and contemporary styles; and
Who demonstrates how societal influences and predispositions may affect viewers’ way of perceiving works of art.

In line with this, the program also upholds and aspires for the following program outcomes:

Program outcomes common to all programs

The Bachelor of Fine Arts major in Visual Communication program has a set of General Education subjects that complies with the minimum prescribed CHED courses including specific FEU-defined subjects in pursuit of the university’s educational philosophy. The following are the program outcomes related to this:

1. Effective communication and writing in English and Filipino, promotion of digital literacy, and critical thinking

Skill in written and oral communication in English and Filipino (essays, reports, oral presentations)
Skill in information technology platforms and software
Skill in analysis and criticism (essays, reports, oral presentations)

2. Ability to use interdisciplinary strategies for architectural education and as part of a holistic education

Skill in integration of knowledge from other disciplines to architecture (Art Appreciation, Filipino, Ethics, everyday Mathematics, psychology)

3. Ethical awareness and responsibility in the profession and in society

Skill in applied ethical values and skills

Program outcomes specific to the discipline

The professional courses in the Bachelor of Fine Arts major in Visual Communication program are designed to meet the desired program outcomes which are:

1. Knowledge of world art history and Philippine art history including application of theories and principles for concept-forming

Skill and competency in the identification, illustration, and application of the historical styles in art, specifically in painting, sculpture, graphic and digital art, and illustration

2. Knowledge and exploration of materials and processes for creative art and design

Skill and competency in the creative artistic and design processes, specifically traditional materials and media like watercolor, pen & ink rendering, painting, printmaking, sculpture, cartooning, photography, videography, packaging and non-traditional techniques like digital art and animation

3. Artistic visualization of ideas, specifically in the field of painting, sculpture, illustration, graphic and digital art

Skill and competency in the preparation of creative designs for visual merchandising and advertising campaigns

4. Manipulation of elements based on principles and theories of art and design

Skill and competency in the artistic layout and production of drawings, sketches, illustrations, paintings, sculpture, photography, buoyant and installation art, prints, graphic and digital art, portraiture, and figure drawing

5. Development of psychomotor skills in the visual arts through various traditional and non-traditional techniques, media, and processes

Skill and competency in executing illustrations and creative visuals through watercolor, painting, sculpture, printmaking, fashion sketching, computer graphics, photography, cartooning, portraiture, art reproduction and art restoration

6. Professional and ethical practice in art production and management

Knowledge and practice of ethical codes of conduct and standards in the practice of the art profession, especially in the protection of copyright and intellectual property, respect for cultural norms and traditions, and sensitivity to race, gender, religion, and beliefs

7. Respect for cultural and natural environment, especially Filipino values and traditions, and their promotion through creative art and design

Adoption and use of Filipino cultural motifs and values in artistic visual media, and the promotion of the conservation and continuity of culture and the built/natural environments through artworks

8. Generation of new knowledge through scholarly inquiry from the vantage point of different disciplines, specifically engaging creative and directed research and application in the process.

Skill and competency in scholarly research in addressing creative design problems by emphasizing creative design solutions through research inquiry and harnessing multi-and inter-disciplinary approaches

On the successful completion of this program, BFA major in Visual Communication graduates can:

Demonstrate ownership of Philippine culture and its multicultural influences for the purpose of serving the general interest of society;
Demonstrate respect for their natural environment through sustainable art production processes;
Apply traditional and contemporary art materials and processes appropriately with respect to its historical and cultural contexts;
Integrate various schools of thoughts through an understanding of art history and contemporary issues;
Synthesize art and design theories to communicate ideas creatively;
Innovate new artistic expressions by exploring basic tools and art techniques as well as new media;
Practice professional ethics and art management in a multi-disciplinary industry setting; and
Demonstrate intellectual curiosity and initiative to continuously learn and be able to develop solutions to real-life design challenges.

BFA major in Visual Communication graduates have various career opportunities awaiting them, such as the following positions:

Advertising artists
Animators
Art directors
Cartographers
Cartoonists
Costume and fine jewelry designers
Creative directors
Design managers
Design educators
Fashion designers
Fashion stylists
Film directors
Furniture designers
Game environment designers
Graphic designers
Illustrators
Installation artists
Layout artists
Model makers
Package designers
Painters, photographers
Printmakers
Product designers
Sculptors
Shoe designers
Special effects artists
Tattoo artists
Textile designers
Video editors
Visual developers
Visual merchandisers
Web designers.

Graduates of the program can also become account executives, art critics, art conservators and restorers, art dealers, decorative art artists, art historians, art managers, curators, copywriters, cultural heritage workers, gallery managers, event organizers, exhibition designers, food stylists, and production assistants.

FEU offers two strands for the BFA degree: major in Studio Arts and major in Visual Communication. The Studio Arts program immerses the students in the theory and practice of different types of visual art such painting, sculpture, printmaking, digital art, art reproduction, and installation art. Studio Arts students are steeped in industry immersion activities to make sure they are adept in all areas of the business.

Both programs are equipped with state-of-the-art and industry standard computer graphics and fabrication laboratories to facilitate the students’ professional growth.

Program curriculum

The 2018 BFA major in Studio Arts curriculum follows the guidelines set by the Commission on Higher Education, with 175 credit units of holistic education for aspiring visual artists and professionals.

The program includes study of the different studio arts especially painting, sculpture, printmaking, computer art, art reproduction, and installation art through courses in visual perception, techniques, materials, anatomy and figure drawing, art theory, art history, visual studies, digital art, art workshops, photography, art restoration, creative research, and art management.

Aside from these professional courses, however, General Education (GE) courses comprise most of the first two years. These are university-wide courses intended to develop the students’ key academic skills and competencies such as persuasive communication, analytic and creative thinking. The university upholds that developing such basic competencies helps prepare students towards becoming independent learners as they progress in their respective programs and eventually, their careers.

Students are also trained to become well-rounded, socially and morally responsible citizens through the National Service Training Program (NSTP) and the Wellness and Recreation Program (WRP) of the University. Under WRP, students can choose to attend a diverse array of short courses intended to develop their physiological and emotional well-being as well as their sense of belonging in the community and their social responsibility.

Teaching and learning methods

Student-centered learning

With the alignment of the university aim to be a student-centered university, the program promotes ‘Interactive Classroom’ as a new learning space for students and faculty.

Traditional art foundation

The students are rooted on a strong foundation of traditional art making and concept building. This emphasis on visual communication skills trains students to be adaptable to the rapidly changing digital media landscape.

Computer-aided presentations

Creative concepts are executed and presented in a wide variety of formats fitting to multi-disciplinary design problems: exhibit designs, video presentations, prints, website and application designs. The students are provided with the equipment and know-how to produce material for whatever the situation demands.

Lecture method

The lecture method of instruction is usually employed in art and advertising theories, history of arts courses, and management-related subjects to equip students with background knowledge on the principles, concepts, ideas and theoretical knowledge.

Group dynamics

This method allows the students to participate and interact with their fellow students, to develop teamwork and prepare them for professional practice through group projects and group reports.

Assessments

During the entire program, teachers are encouraged to use formative and summative assessments, in which formative assessments are designed to prepare them and equip them with the necessary skills to accomplish and pass the summative assessment task.

Internship

The BFA major in Studio Arts program includes a summer internship course wherein students immerse in the industry to gain on-site and firsthand experience, working knowledge, and skills. The internship is intended to instill awareness and commitment to the practice of professionalism and ethics in the workplace.

Students are required to serve 240 hours of industry-related internship.

Learners must complete a total of 175 units of course work which translates to ______ hours, including 240 hours of summer internship. They must also maintain a quality point average (QPA) of 2.4 towards the end of the program.

Commission on Higher Education (CHED) memorandum order (CMO) no. 43, series of 2017

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