The Bachelor of Arts in Communication (BA Comm) is a four-year undergraduate program intended to prepare aspiring media practitioners and communication professionals into becoming principled, competitive leaders in their future careers. The BA Comm program is designed to hone the students’ skills to become effective communicators, critical thinkers, and community-oriented lifelong learners.
The program emphasizes the interdisciplinarity of communication as a field of study and equips students with competencies to be dynamic and convergent, socially and morally responsible, critical and empowered towards a media and communication environment that celebrates diversity, inclusiveness, and innovation. BA Communication offers two tracks: Convergent Media Track and Digital Cinema Track, earned after completing 27 units of track-specified courses clustered under communication-related electives.
The Convergent Media Track fuses the three C’s of media convergence: communication, computing, and content and are seamlessly integrated in the foundational and professional courses of the program. Graduates of the Convergent Media Track are expected to acquire industry-ready skills and possess an entrepreneurial mind-set in order to develop media and communication practitioners, prime-movers, leaders, managers, and entrepreneurs in a converged world of communication, computing, and content.
The Digital Cinema Track combines theory and practice in developing the creative and technical skills of students in the craft of digital filmmaking and video production. The program integrates a comprehensive training of students on the essential aspects of film and video production provided by industry practitioners and academics. Graduates of this track are expected to possess the required dynamism, professional competence, and creative acumen needed in the aesthetic and practical application of skills of the audio-visual production and digital cinema profession.
BA Communication graduates possess Level VI (Baccalaureate) qualifications under the Philippine Qualifications Framework (code number 60321) and the ASEAN Qualifications Framework. The program also currently enjoys Level IV accreditation status since December 2015 from the Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA).
The BA Comm program accepts all interested applicants from any senior high school track provided that they pass the FEU College Admission Test.
Department’s Vision and Mission
Aimed at being recognized as a leading communication school, the Department of Communication seeks to produce graduates to become catalysts of social and moral transformation and contributors to national development.
It seeks to produce successful communicators and communication managers who adhere to the highest ethical standards of the media establishment and who possess intellectual acumen as purveyors of information in the Fourth Estate and creativity as practitioners in the field of broadcasting, print, theater arts, cinema, advertising, and new media.
BA Communication (Convergent Media Track) curriculum effective SY 2021-2022
BA in Communication (Digital Cinema Track) curriculum effective SY 2021-2022