Master of Arts in Communication

Recognizing the changing and dynamic landscape of communication, the important role played by media companies, and the considerable influence exerted by new media technologies, there is a need to develop future leaders and managers specializing in communication that is largely considerate of local and global conditions to which communication-based companies and institutions largely operate.

The MA in Communication (MAC) program of Far Eastern University positions itself as the counterpart of an MBA. If an MBA program centers on the study of the cost-effective management of an organization’s business strategy, the MAC program focuses on the graduate students’ training in people-centered management of communication as a pivotal tool of and process in any organization. The FEU-MAC program emphasizes one of the journeys towards organizational success which is the strategic use of empathetic and ethical communication anchored on FEU’s core values: Fortitude, Excellence, and Uprightness. Through a people-centered human capital management, these thrust and rationale aim to fill in the communication gaps in the management of resources and structures and in the implementation of interventions all of which tend to assign Communication as a secondary strategy.

While the FEU MA in Communication program is also similar to any other graduate studies in the country in preparing their students for a career in the academe, as seen in the inclusion of education-based courses, and for the continuing professional education of media practitioners, as reflected in the inclusion of technical-based courses; the FEU-MAC’s thrust, in particular, provides learning resources and training in strategic management of the dynamics of human resources and their communication tools in an organization. The courses are designed to cater to the greater understanding of how communication-based companies and institutions operate, the analysis of political and economic policies underlying the function of organizations, the value of incorporating communication technologies to the achievement of the company or institutions’ goals and objectives, and the development of a well-rounded communication manager that is not only business-oriented, but socially and ethically responsible as well. This thrust is also supplemented by courses from Psychology that is intended to highlight the importance of learning the culture of an organization, the significance of working within a multicultural environment, and the enhancement of leadership and managerial competencies that is responsive to the demands of the time.