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Bachelor of Science in Tourism Management

Institute of Tourism and Hotel Management

SPECIALIZATIONS

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Travel and Tours

Students will receive the following certificates upon completion of three courses, each consisting of three units, to recognize their specialization:

  • Certificate in Leisure Management
  • Certificate in Special Interest Tourism Operations

Description:

The Travel and Tours Management specialization evolves in the intricacies of travel operations and tour management. Students explore the fundamentals of planning, organizing, and executing travel experiences for individuals and groups. They will learn about popular destinations, cultural considerations, transportation coordination, and accommodation arrangements. Key topics include itinerary design, tour costing, risk management, and customer service strategies.

Students will receive certificates upon completion of three courses, each course consisting of three units, for specialization recognition.

Airline Operations and Management

Students will receive the following certificates upon completion of three courses, each consisting of three units, to recognize their specialization:

  • Certificate in Flight Attendant and Cabin Services
  • Certificate in Airline Operation Services

Description:
The Airline Management specialization focuses on the unique challenges and dynamics of the airline industry. The students will gain insights on airline operations, in-flight operations, ground operations, pricing and ticketing strategies, and regulatory compliance. They explore concepts such as revenue management, aircraft familiarization, customer experience enhancement, and crisis management in the context of aviation.

Tourism Foreign Relations and Diplomacy

Students will receive the following certificates upon completion of three courses, each consisting of three units, to recognize their specialization:

  • Certificate in Global and International Tourism Relations
  • Certificate in Tourism Leadership and Governance

Description:

This specialization prepares students to learn the intersection of tourism with international relations and diplomacy. It examines the role of governments, international organizations, and non-governmental entities in shaping tourism policies and practices. Students explore concepts such as destination branding, cultural diplomacy, sustainable tourism development, and crisis communication in multicultural contexts. They also study the impact of geopolitical factors on tourism flows and intercultural communication strategies.

Tourism Digital Content Creation and Marketing

Students will receive the following certificates upon completion of three courses, each consisting of three units, to recognize their specialization:

  • Certificate in Tourism Marketing Content Production
  • Certificate in Tourism Marketing Communication

Description:

In this specialization, students learn to professionalize digital content creation and leverage digital technologies and platforms to create compelling content and execute effective marketing campaigns within the tourism industry. They develop skills in content creation, social media management, search engine optimization, website development, and digital advertising. Emphasis is placed on understanding consumer behavior, leveraging data analytics, and adapting to evolving digital trends to promote destinations, attractions, and tourism services effectively.

Tourism and Hospitality Sustainability Leadership

Students will receive the following certificates upon completion of three courses, each consisting of three units, to recognize their specialization:

  • Certificate in Sustainable Tourism Management
  • Certificate in Hospitality Sustainability Operations

Description:
The Tourism and Hospitality Sustainability Leadership specialization focuses on fostering environmentally and socially responsible practices within the tourism and hospitality sectors. Students explore concepts of sustainable development, resource management, community engagement, and ethical business practices. They learn to integrate sustainability principles into strategic decision-making processes, operations management, and stakeholder relations. Topics include green hospitality, corporate social responsibility, and destination stewardship. Graduates are equipped to lead initiatives that balance economic viability with environmental conservation and social equity in tourism and hospitality enterprises.


In 2001, FEU under the Institute of Accounts, Business and Finance or IABF offered the Tourism program to its students. The university provided the opportunity for the students to obtain a degree in Bachelor of Science in Commerce major in Tourism Management. The degree was structured to be a hybrid program offering a combination of hospitality and tourism courses, aiming to produce graduates who can work well in any division of the tourism industry.

By 2007, the BSC Tourism Management student population has steadily grown, with almost a thousand students in all year levels. In 2010, the BSC Tourism Management program was replaced with BS Tourism Management which gained government recognition under CHED memorandum order (CMO) no. 30. The Institute of Tourism and Hotel Management (ITHM) was then formed in 2011 to manage the BS Tourism Management and BS Hotel and Restaurant Management programs.

The current Bachelor of Science in Tourism Management (BSTM) program is a four-year degree program with two tracks, namely Event Management and Travel and Tours Management. It prepares students for management positions in some of the largest and fastest-growing economic sectors worldwide in the tourism industry.

In this program, students acquire essential industry knowledge and leadership skills in hospitality finance and development, marketing and revenue management, conference and special event planning, tourism destination policy and promotion, and food and beverage operations, both in and out of the classroom. They gain hands-on experience through internships and events while building a valuable portfolio of professional experience and an extensive network within the industry even before they graduate, ahead of their peers. With creativity and entrepreneurship as their leverage, students are prepared to push the boundaries of this growing global industry.

BSTM graduates belong to Level VI (Baccalaureate) of the Philippine Qualifications Framework (under qualification code number 61015) and are also recognized under the ASEAN Qualifications Reference Framework.

Additionally, the BSTM program has achieved Level I formal accreditation status under the Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA) since November 2016.

The program welcomes all interested students from any senior high school track provided they reach the required minimum score in the FEU College Admission Test (FEUCAT). All incoming first year students must adhere to the University’s admission requirements as prescribed by the Admission and Financial Assistance Office.

In accordance with FEU’s mission and vision, the BS Tourism Management Program responds to the high standards of the Tourism industry by providing the best professionals in the field. It aspires to produce graduates who shall take on the leadership and innovative roles in the rapidly changing global tourism environment while embodying the FEU’s core values of fortitude, excellence, and uprightness.

Students are trained and exposed to highly-competitive environment that includes sectors from include travel agency and tour operations, hotels, global distribution system, transportation (air, land and water) and airport support companies.

Taking a holistic approach on internship, BSTM has partnered with the public sector agencies and institutions such as the Department of Tourism, the Tourism Investment Enterprise Zone Authority, the National Parks Development Committee, the Intramuros Administration, the National Museum, the Bureau of Immigration, and the National Historical Commission of the Philippines, among others.

In preparation for the ASEAN Integration, the BSTM program equips students with competencies based on the various qualifications under the Technical Education and Skills Development Authority (TESDA). Students also receive Certificates of Achievement after finishing their Events Management course and may apply for a Certified Events Planner Qualification Certificate from the Asia Pacific Institute of Events Management (APIEM), an international organization based in the United Kingdom.

BSTM also adheres with the prescribed objectives for tourism management education, as indicated in the Commission on Higher Education (CHED) memorandum order (CMO) no. 62, series of 2017.

Common to all programs

Graduates of FEU can:

  • Articulate and discuss the latest developments in the specific field of practice;
  • Effectively communicate orally and in writing using English, Filipino, mother tongue language, and an appropriate Foreign Language required by the industry;
  • Work effectively and independently in multi-disciplinary and multi-cultural teams; and
  • Act in recognition of professional, social, and ethical responsibility
  • Preserve and promote “Filipino historical and cultural heritage” (based on RA No. 7722)
Common to tourism and hospitality disciplines:

Graduates of the Institute of Tourism and Hotel Management (ITHM) can:

  • Demonstrate knowledge of tourism industry, local tourism products and services;
  • Interpret and apply relevant laws related to tourism industry
  • Observe and perform risk mitigation activities;
  • Utilize information technology applications for tourism and hospitality;
  • Manage and market a service-oriented business organization;
  • Demonstrate administrative and managerial skills in a service-oriented business organization;
  • Prepare and monitor industry specific financial transactions and reports;
  • Perform human capital development functions of a tourism oriented organization; and
  • Utilize various communication channels proficiently in with guests and colleagues
Specific to the BSTM program

BS Tourism Management graduates can:

A graduate of BS Tourism Management should be able to but not limited to:   

  1. Develop and execute strategic management initiatives and activities for travel and tours, integrating heritage, cultural, and geographical factors to enhance the overall experience and promote sustainable tourism.
  2. Design and execute various tour guiding management and operational related programs and activities.
  3. Formulate and implement research, marketing strategies, innovative travel and tours services and utilize cutting-edge technology in tourism operations.
  4. Formulate and execute sustainable development strategies for management and operational excellence.
  5. Analyze and synthesize strategies for optimizing tourism attractions and site management towards visitors ‘satisfaction through the design, execution, and assessment of programs and activities.
  6. Critically plan, evaluate and implement long term sustainable practices, considering the economic, social and environmental impact.
  7. Design and orchestrate comprehensive Meetings, Incentives, Conferences and Exhibitions (MICE) events with a focus on best practices of sustainability, innovation and strategic impact. 

The BSTM program offers diverse career options for its graduates. The following are some industries and positions for which they can apply:

Transportation sector
  • Airlines: Cabin crew, Ground attendant, Sales and Marketing Manager, Passenger Service Representative, Reservations and Ticketing Officer, Training Manager
  • Sea: Cruise Line Director, Documentation Officer/ Supervisor, Chief Steward/Stewardess, Reservations Officer, Booking Supervisor, Training Manager
  • Land: Reservations Officer, Reservations Manager, Sales and Marketing Manager, Operations Manager
Travel agency / tour operation sector
  • Tour Guide, Travel Agency Manager/ Agent, Reservations and Ticketing Manager, Documentations Department Manager, Leisure Product Developer, Front Desk Officer, Tourism Information Assistant, Marketing Officer, Liaison Officer
Hotel Sector
  • Accounts Executive, Banquet Manager, Events Planner, Front Office Staff, Sales Representative, Marketing Officer, Hotel Representative, Researcher and Developer, Training Manager
Meetings, Incentives, Conventions and Events
  • Events Manager, Events Coordinator, Events Host, Events Stylist, Product Developer
Public / civil service
  • Planner, Developer, Researcher, Marketing Officer, Project Development Specialist, Liaison Officer, Tourism Diplomat, Training Officer
Academe
  • Lecturer, Researcher, Training Consultancy

The BSTM program uses varied approaches in tourism management education, adapting to the needs of our students and the demands of the changing global work environment in the tourism profession. This allows the program to stay competitive and relevant in the field.

Program Curriculum

General Education (GE) courses comprise most of the required units during the first two years of the program. These are university-wide courses intended to develop the students’ key academic skills and competencies such as persuasive communication and innovative thinking. The University upholds that developing such basic competencies helps prepare students towards becoming independent learners as they progress in their respective programs and eventually, their careers.

Alongside their GE courses, BSTM students must also undertake professional tourism courses depending on their chosen track.

Event Management Track

The BSTM – Event Management Track aims to produce graduates who are equipped to professionally handle different types of meetings and events in diverse settings. Business and technical skills in event management such as event project planning and implementation, financial management, facilities management, event program design, and the like are honed through case study analyses, event proposal creation, presentations, and actual handling of several events.

Professional skills such as conscientiousness, leadership, teamwork, and time management are also developed through theory and practice. Graduates of this track may venture into event management-related businesses, event consulting, and work in tourism, hospitality, and corporate fields where specialized skills in event management are required.

FEU-ITHM strengthens its Event Management track with international and industry-recognized certifications such as the Certificate of Achievement and Certified Events Planner from the Asia Pacific for Events Management (APIEM) and National Certifications III in Event Management from the Technical Education Skills and Development Authority (TESDA).

Travel and Tours Management Track

Meanwhile, the Travel and Tours Management Track aims to produce graduates with comprehensive knowledge in the management, operations, and service delivery of the different sectors of the tours and travel industry.

The professional, business, and travel-related skills are developed to prepare students to take entry-level, supervisory, and even entrepreneurial positions in tour and travel operations and related fields in multi-cultural settings.

On top of the knowledge and competencies focused on travel agency management, tour marketing and promotions, tourism laws, domestic and international tourism operations, specialized skills in recreation and leisure, destination management, and heritage tourism are also developed.

Afterward, students are required to perform internal auditing research works and feasibility studies and undertake 600-hour supervised apprenticeship training in various auditing and accounting firms and other accredited business firms.

Students are also trained to become well-rounded, socially and morally responsible citizens through the National Service Training Program (NSTP) and the Wellness and Recreation Program (WRP) of the University. Under WRP, students can choose to attend a diverse array of short courses intended to develop their physiological and emotional well-being as well as their sense of belonging in the community and their social responsibility.

Teaching-Learning Approaches

The BSTM program utilizes multiple teaching-learning approaches catering to students’ needs and empowering them as independent learners and outstanding tourism management professionals in the future. These approaches include:

Student-centered learning

Following the University’s educational philosophy and learning paradigm, the BSTM program utilizes methods which encourage active and collaborative learning engagements between the students and the teachers. Through dynamic activities and tasks, students are empowered to take responsibility for their own learning rather than become passive recipients of information in the classroom.

Didactic approach

Fundamental knowledge in management concepts, principles, and laws are taught through a mix of discussions and lectures.

Interdisciplinary approach

The BSTM program equips students with the ability to see the various aspects of professional tourism management practice through multidisciplinary lenses and perspectives. This, together with their liberal GE courses in the field of arts, humanities and social sciences, encourage well-rounded development for our students.

Blended learning

BSTM facilitates ubiquitous learning in its courses through online virtual classrooms, online modules and web resources. The program primarily uses Canvas, the official learning management system (LMS) of FEU and a globally recognized platform among leading educational institutions worldwide.

Research-based approach

Students are encouraged to conduct research work, while professional courses also utilize research-based materials such as case studies and feasibility studies to ensure the delivery of updated information about current industry standards and practices.

Assessment and Research Work

Tourism Management is a skills-based program designed to develop and hone the students’ capabilities through the assessment of their critical thinking, communication, customer service and other related skills that are essential in the tourism and hospitality industry.

Aside from the traditional pen and paper assessments, BSTM students prepare and deliver presentations on current issues and specific topics about tourism. Before the end of each semester, students are expected to apply these skills in their respective actual culminating activities (ex. Handling local and international events).

Research is part of the students’ coursework in most of their professional courses like tourism impacts and sustainability, ecotourism, entrepreneurship, among others. Their topics must be aligned with the tourism agenda of the United Nations World Tourism Organization (UNWTO).

Internship

Tourism students are expected to finish 500 hours of internship in reputable tourism-related companies, both private and government, such as airlines, airports, travel agencies, hotels, casinos, recreational facilities, among others.

They also have an option to complete their internship in other countries such as in the USA, Thailand, China and Vietnam. The Student Internship Abroad Program (SIAP) complies with CHED policy under CMO no. 22, series of 2013.

BSTM students must complete a total of 2,718 hours of course work, which includes 500 hours of internship. They also must achieve a minimum quality point average (QPA) of 2.4 by the end of their four-year program.

CHED memorandum order no. 62, s. 2017


Downloadables

  • Events Management Curriculum
  • Travel and Tours Management Curriculum
  • Professional Electives Curriculum

Contact Information

Chrisdie Lugtu Flores-Tongol
Department Chair

Vanessa Bridgette Rulloda Ngo
Assistant Department Chair

Carolina L. Roces
Associate Department Chair (Internship)

 

Tourism and Hotel and Restaurant Management Department Office: Science Building- SB 308 A and B


Institute of Tourism and Hotel Management

Harold B. Bueno
Dean, Institute of Tourism and Hotel Management

John Lester F. Tuason
Associate Dean, Institute of Tourism and Hotel Management


Office Location
Science Building - SB 315
Contact Numbers

Office Hours: M-F, 8:00AM-5:00PM
(02) 8849-4130; (02) 8849-4000

E-mail

ithm@feu.edu.ph

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All rights reserved.

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